It seems like there’s no stopping the round-the-clock metamorphosis of social media platforms these days. From Instagram’s Threads and Twitter’s recent rebranding to X now comes TikTok introducing a new way to keep users engaged and entertained. On July 24, the ByteDance-owned company announced a text post feature addition to the video-sharing web service.
Commonly known for viral videos and music, TikTok users can now expect to see poems, song lyrics, and other text posts on the platform. These text-only posts will now go along with the usual dance covers and photos.
From visuals to text
Despite being banned in India in June 2020 and losing a considerably large audience, Statista reported that TikTok reached the milestone of three billion downloads worldwide in July 2021. The social media app was considered one of the most downloaded apps worldwide in 2022. With this massive number, we can only guess that amount can grow with the addition of text posts.
To start sharing their text posts, TikTok users have to access their cameras and select the text option. This will open up the page where content creators can write. Exciting features such as stickers and hashtags are also available to use. To keep things interesting, users can modify the text colors, font, and font size to their liking. Sounds and backgrounds can also be added to the text to step up their post.
Tiktok’s added text feature can be likened to Meta’s Instagram wherein posting text-heavy content is also offered via the create option in Stories. Now that X — Twitter rebranded — has expressed its intent on adding banking and payment channel options for its future services, can we expect the same to happen to other social networking sites as well? Only time will tell.
Photo credit: The feature image is symbolic and has been done by Kaspars Grinvalds. The images used in the body of the article are owned by Statista and TikTok, respectively. These have been provided for press usage.
Source: Statista / Statista