Do you want to start your own podcast? It’s a great way to share your thoughts and ideas with the world and can be a lot of fun too. In this article, we will provide tips on how to get started, as well as advice on how to grow your audience. We’ll also discuss some technical aspects of starting a podcast, such as software and hardware requirements. So whether you’re a complete beginner or just looking for some more information, read on for everything you need to know about how to start a podcast.
This guide has grown rather large, so it might be that some pieces of information can be found in several parts of the article. Feel free to scan through the document to find only those aspects that you care about the most.
The quick tips for starting a podcast
Starting a podcast can be a daunting task, but it doesn’t have to be. With a little planning and preparation, you can launch your own show in no time. Here are a few tips to get you started:
- Choose a topic that you’re passionate about. Your listeners will be able to tell if you’re enthusiastic about your subject matter, so it’s important to choose a topic that you can talk about for hours.
- Keep your episodes short and sweet. People have short attention spans these days, so try to keep your episodes under 30 minutes.
- Schedule regular release times for your episodes. This will help listeners know when to expect new content and will also help you stay on track with your production schedule.
- Invest in quality audio equipment. This doesn’t mean you need to spend a fortune, but investing in a good microphone and recording software will make a big difference in the sound quality of your podcast.
Not enough? Info yet about how you can start your own podcast? Of course, we have more to share with you. So how about turning the passion into an income by starting your own podcast business?
How to start a podcast business?
Like any business, starting a podcast requires planning, research, and execution. Here are some tips on how to get started. Choose a topic for your podcast. This can be anything from sports to politics to pop culture. Narrowing down your focus will help you develop content and marketing strategies specific to your podcast.
What are you passionate about? What do you want to share with the world? Answering these questions will help you zero in on the perfect topic for your podcast. Once you’ve chosen a topic, it’s time to start planning your content. Episodes should be around 30 minutes to an hour long and can be recorded weekly, bi-weekly, or monthly.
Think about who your target audience is and what type of content they would be interested in. What format will your episodes take? Will you interview guests or have co-hosts? How often will you release new episodes? Answering these questions will help you develop a content strategy for your podcast.
How to monetize a podcast?
Got a steady growth? A popular podcast can be a great way to make money. There are a number of ways to monetize a podcast, from sponsored ads to product endorsements. Here are some tips on how to get started.
Choose a sponsor. Finding a sponsor is one of the best ways to monetize your podcast. Sponsors will pay you to read or play their ads on your show. To find a sponsor, reach out to businesses that you think would be a good fit for your podcast.
Offer paid subscriptions. Another way to monetize your podcast is by offering paid subscriptions. This can give listeners access to exclusive content, early access to new episodes, or ad-free episodes.
Sell products. You can also sell products through your podcast. This could be anything from a t-shirt to an ebook.
If you do your podcasts with video and not only audio, you can also publish your content on YouTube and make use of their monetization options by displaying ads. If you manage to create evergreen content, you’ll be able to grow your ad revenue month by month with every uploaded episode. That’s a good way to scale and plan a budget for investing in gear or studio components. Interested in that? Let’s have a look at how you can work with YouTube.
How to start a podcast on YouTube?
Creating a channel on YouTube is the first step to starting your podcast. Here are the steps to create a channel:
- Go to youtube.com and click on the “Create a channel” button.
- Enter the name of your channel and click on the “Create” button.
- Complete the form to create your channel. Include information about your podcast and what topics you’ll be covering.
After you’ve created your channel, you can start uploading episodes of your podcast. Be sure to include keywords in your titles and descriptions so that people can easily find your show. You can also promote your podcast on social media using the hashtag #podcast.
How to start a podcast on Spotify?
In order to start a podcast on Spotify, you will need to have a Spotify account. You can then create a new podcast by going to the ‘Create Podcast’ page and following the instructions. For more detailed instructions, you can visit the ‘How To Start A Podcast’ page on Spotify’s website.
If you want to grow your podcast’s audience, there are a few things you can do. First, make sure that your podcast is of high quality and has interesting content. You can also promote your podcast on social media and other online platforms. Additionally, try to get featured on popular podcasts or in articles so that more people will be exposed to your show. Finally, consider running ads or partnering with other companies to help grow your audience even further.
How to start a podcast on iTunes?
The process of starting a podcast on iTunes is relatively simple and easy to follow. However, before beginning the process, it is important to have a clear understanding of what a podcast is and how it works.
A podcast is essentially an audio file that can be downloaded and played on various devices, including smartphones, tablets, and computers. iTunes is a popular platform for hosting and distributing podcasts, as it offers a simple and straightforward way to find and listen to podcasts.
To start a podcast on iTunes, the first step is to create an account with Apple ID. Once the account has been created, launch iTunes and click on the “Podcasts” tab. Click on the “+” sign to add a new podcast, and then enter the necessary information, including the podcast title, description, artwork, and keywords. After the podcast has been created, iTunes will provide a URL that can be used to promote and distribute the podcast.
It is also important to note that iTunes offers two different types of podcasts: free and paid. Paid podcasts are typically subscription-based and require a monthly or annual fee, whereas free podcasts are generally supported by advertising. When starting a podcast on iTunes, it is important to decide which type of podcast you would like to create.
Once the podcast has been created, the next step is to record the audio content. There are a variety of ways to record audio, but the most common method is to use a digital recorder. Once the audio has been recorded, it can be edited and mixed using software such as GarageBand or Audacity.
After the audio content has been created, the next step is to publish the podcast. This can be done by uploading the audio file to a hosting platform such as Libsyn or Podbean. Once the podcast has been published, iTunes will automatically pull the RSS feed and make the podcast available to subscribers.
How to start a podcast with an iPhone?
You can start a podcast without making huge investments by simply using your iPhone or other smartphones. Software and hardware can help you with that, but those are easy to get and use. You should also think about how you will market your podcast and how you can make it interesting and valuable to listeners.
You’ll simply record the audio of yourself talking about whatever you would like to cover in your podcast episode. Ideally, you’d follow a red thread and have prepared a script, but you can also be flexible if you like. There are many apps and gadgets that can help you with that, but it’s best if you figure out which one might work best for you yourself.
How to record a podcast?
How do people make podcasts? They need a microphone and some software. They can record on their computer or phone. Then, they need to put the podcast out there so people can find it and listen to it.
There are a few ways to do this. One is to use a podcast host. A podcast host stores your podcast files and gives you a web page where people can listen to them. Some popular podcast hosts are Libsyn, Podbean, and Simplecast. You can also self-host your podcast, which means you store the files on your own website.
To start recording, you’ll need a microphone. You can use the built-in mic on your computer or phone, but it will probably sound better if you use an external mic. There are many different types of microphones out there, so it’s hard to say which one is best. Just pick one that’s within your budget and gives you the features you want.
Once you have a microphone, you’ll need some recording software. Again, there are many options out there, so it’s hard to say which one is best. Some popular choices are Adobe Audition, GarageBand, Pro Tools, and Hindenburg Journalist. Once again, just pick one that’s within your budget and gives you the features you want.
Now it’s time to start recording. If you’re using a computer, open up your recording software and set up your microphone. Then hit record and start talking. If you’re using a phone, there are some apps that will let you record directly into them. Once you’re done recording, hit stop and save your file.
Now that you have your recording, it’s time to put it out there for people to listen to. If you’re using a podcast host, they will give you a web page where people can listen to your podcast. Just copy the URL and share it with your friends. If you’re self-hosting, you’ll need to upload the file to your website. Then people can listen to it by going to your site.
That’s all there is to it. Just remember to be creative, have fun, and don’t be afraid to experiment. There are no rules when it comes to podcasting, so go out there and make something great.
What equipment is needed to start a podcast?
To start a podcast, you will need some basic audio equipment. This includes a microphone, headphones, and recording software. You can find all of this equipment easily online or at your local electronics store.
What’s the best podcast microphone?
If you want to know how to start a podcast, a microphone is a necessity to record your voice. Okay, like most of the time, there is no single best device that can solve all podcasting challenges there could be. To assess what equipment you need to buy, it’s best first to make a list of your requirements and then compare possible choices with that list to see which could be a match, and later you can rule out the ones that might not be within your budget. Of course, you can still upgrade later if you also make more money with your podcast and invest in your show, but everybody has to start somewhere.
The most popular podcast microphones include the Blue Yeti, the Heil PR40, and the Shure SM7B. These microphones are all highly rated and will produce great sound quality for your podcast. Make sure you also check for microphones with the option to switch the sound pickup characteristics in case you want to talk with a second person who might sit in front of you without buying a second microphone. Here are some microphones that check out, but you can certainly also see what other brands there might be.
- Audio-Technica AT2035PK
- AKG Lyra
- Beyerdynamic SPACE AM
- Blue Yeti
- Blue Snowball
- IK Multimedia iRig Mic HD 2
- MAONO AU-PM421
- Presonus Revelator Dynamic
- Razer Seiren X
- Rode Procaster
- Rode NT-USB
- Sontronics Podcast Pro
- Shure MV7
- Shure SM7B
- T.bone SC 420 USB
- T.bone SC 500 USB
Back in the day, I was an event technician and had to do with a lot of professional audio gear. Of course, many of the solutions I would suggest for staging large events would be different from what someone would need to host a podcast, but I suggest you have a look at the webstore of the German company Thomann, which has a great portfolio and great experience, so you could even ask their experts for recommendations. They are based in Germany, but they also have an English website and ship internationally. Certainly, you can also just get your gear locally or from another website, but I worked a lot with them in the past.
What’s the best camera for recording podcasts?
The best camera for recording podcasts is the one you have with you. Many smartphones these days have great cameras that will work fine for podcasting. If you want to step up your game, you can get a dedicated video camera or even a DSLR camera. Just make sure that the camera has good audio recording capabilities.
Some popular podcast cameras include the Canon EOS Rebel T100, the Nikon D3500, and the Sony α6000, just to drop some examples for you to look at. The same rules apply to cameraa as for other gear and software: Start with something, and you can buy better gear as you scale and increase the budget for your podcast. You don’t need to first get a credit from the bank just to outfit yourself with the best tech just to find out that podcasting isn’t for you after doing three episodes.
How to prepare your location for podcast recording?
If you’re recording in a dedicated location or room, it makes sense also to make sure to optimize the place for audio and video recording. Having good microphones and cameras is great, but it should be a priority to establish a good physical baseline for them to capture as well as possible.
To prepare your podcasting location for audio recording, you should:
- Make sure the room is not too small or too big because that would create problems with how sound waves interact and could cause your recording to sound echoey.
- Try to avoid hardwood floors and instead of carpet the floor or put rugs down, as this will help absorb sound and prevent it from bouncing around too much. The same goes for windows or other glass surfaces.
- Place furniture and other objects around the room in a way that they can help absorb sound, for example, by putting a couch against a wall.
- Hang thick curtains to help reduce how much outside noise comes into the room.
- If possible, recording in a closet can actually work quite well because it can create a “dead” sound that doesn’t have too much reverb.
When it comes to setting up your location for video recording, you should:
- Choose a well-lit room with natural light if possible.
- If you’re using artificial light, make sure to avoid having any harsh shadows.
- Set up your camera on a tripod or another stable surface.
- If you’re recording with a smartphone, you can use a selfie stick or mount it on a tripod.
- Make sure the background is not too cluttered and that there’s enough contrast between you and the background.
Free podcast recording?
Yes, it’s possible to start your podcast without making any upfront investments at all as well. This is true, assuming that you at least have access to a smartphone or a computer with a built-in microphone. You don’t have to pay for software, and you don’t have to pay for a SaaS platform to host your podcast either. You could consider paid solutions if you want to accelerate your start, but it’s entirely possible to do this for zero dollars. The only meaningful investment that you rely on is your own time to plan and record your podcast episodes.
How to plan and structure your podcast episodes?
The first step is to come up with a format for your show. This will help you be more consistent and make it easier to produce new episodes on a regular basis. Once you have a format, the next step is to create an outline for each episode. This will help you stay on track and keep your episodes focused.
Finally, you need to promote your podcast. The best way to do this is to create a website and social media accounts for your show. You can also submit your podcast to directories like iTunes and Stitcher. Getting listed in these directories will help people find your show and subscribe to it.
How to record your podcast – step by step?
Now that you know how to start a podcast, it’s time to get into the nitty-gritty of how to record your podcast. This step-by-step guide will have you recording like a pro in no time.
- First, you need to choose a recording method. You can either use an external recorder or your computer’s built-in microphone. If you’re just starting out, we recommend using your computer’s built-in microphone as it’s more affordable and easier to use.
- Next, you need to set up your recording space. Find a quiet room where you can record without any background noise. If you’re using your computer’s built-in microphone, make sure to sit close to your computer so that the microphone can pick up your voice clearly.
- Now it’s time to start recording. Hit the record button on your recorder and start talking. Remember to speak slowly and clearly, and try to enunciate your words. If you make a mistake, don’t worry – you can always edit it out later.
- Once you’re done recording, hit the stop button and save your file. Congratulations – you’ve just recorded your first podcast episode.
What’s a good host for your podcast?
There are a few things to consider when choosing a host for your podcast. The first is how much storage space you’ll need. If you plan on recording high-quality audio, you’ll need more space than if you’re just recording voice memos on your phone. The second is how easy it is to use the hosting platform. You don’t want to spend hours trying to figure out how to upload your episodes. The third is how much it costs. Some hosts offer free plans, while others charge a monthly fee.
The best podcast hosting platforms are those that strike the perfect balance between price, features, and ease of use. Here are some choices to look at:
- Libsyn: Libsyn is one of the most popular podcast hosting platforms. It offers a variety of plans, including a free plan that gives you 500 MB of storage per month.
- Podbean: Podbean is another popular podcast hosting platform. It offers both free and paid plans, with the paid plans starting at $14 per month.
- Spreaker: Spreaker is a podcast hosting platform that offers both free and paid plans. The paid plans start at $12 per month.
- Buzzsprout: Buzzsprout is a popular podcast hosting platform that offers a free plan with 250 MB of storage per month.
- YouTube: If you consider adding videos or at least pictures to your podcast, you could consider YouTube, and you’ll not need to pay, but you’ll have a huge potential as far as the userbase goes.
- Soundcloud: Once meant for bands and music producers to publish their tracks, Soundcloud nowadays also offers options for podcast hosts to upload their episodes.
- Spotify: Spotify has been a game-changer for the music industry, and podcasting is following in its footsteps. You can now submit your show to Spotify and have it distributed to their millions of users.
- iTunes: iTunes is still a big player when it comes to podcast directories. If you want to make sure your show is available on all the major platforms, you need to submit it to iTunes.
There are very likely others as well, and you can also use more than one host to reach more people, but you’ll have to decide yourself what works best for you. Maybe try out a few before you make a final decision.
Should you use only one podcast host or spread your episodes to many providers?
This is a common question with no easy answer. It depends on how much control you want over your audience, how big your budget is and how tech-savvy you are. There are a few things to consider when choosing a podcast host. The first is cost. Some hosts charge per episode, while others have monthly or annual fees. You’ll need to decide how much you’re willing to spend on hosting. The second is control. Some hosts will give you more control over how your episodes are distributed and how they look on various platforms.
If you want more control over your podcast, you’ll want to choose a host that gives you that flexibility. The third is tech-savviness. Some hosts require you to have some technical knowledge in order to get your podcast up and running. If you’re not comfortable with technology, you’ll want to choose a host that is easy to use and doesn’t require any technical knowledge. Once you’ve considered all of these factors, you can start narrowing down your choices and decide which podcast host is right for you.
What should you pay attention to when preparing your first podcast episode?
There are a few key things you should keep in mind when creating your first podcast episode. First, you need to make sure you have good audio quality. This means investing in a good microphone and recording in a quiet space. You also need to make sure you have an engaging topic and interesting guests. Finally, you need to promote your podcast episode to make sure people actually listen to it.
It’s good to plan a structure and have a sort of concept for what you want to talk about, but even if your first episode isn’t perfect, you can always improve going forward. Everybody has to start somewhere, and you’ll learn as you move on in this journey.
What’s a good software tool for editing a podcast?
There are a few software programs that are popular for editing podcasts. Audacity is a free, open-source program that is available for Windows, Mac, and Linux operating systems. GarageBand is another option and is available for Mac users only. Adobe Audition is a more professional option with more features, but it costs money. There are also many mobile apps available for editing podcasts on your phone or tablet.
Whichever program you choose, make sure it has features that meet your needs and is easy for you to use. If you want to check into a few good options for podcast editing software, have a look at the following picks.
- Hindenburg Journalist
- Pro Tools
- Adobe Audition
- Logic Pro X
All of their pros and cons but for many, the price is also a big factor, so try to find something affordable that suits your style and how tech-savvy you are. Once you made a decision you can surely invest time to watch tutorials on how to do what steps of the podcast production best in each respective solution.
What apps are there to support your podcast production on the smartphone?
There are a few popular apps used to record and edit podcasts on smartphones. Some of these include Hindenburg, Bossjock Studio, and Ferrite Recording Studio. Each app has its own set of features, so it’s important to do some research to see which one would be the best fit for your podcasting needs.
In general, these apps allow you to record high-quality audio, edit your episodes, add sound effects and music, and export your final product in a format that can be uploaded to popular podcast hosting platforms. Additionally, there are some things to keep in mind when recording podcasts on your smartphone.
How to come up with a great name for your podcast?
Your podcast name is how you’ll be known to the world, so it’s important to choose something that accurately represents the content and tone of your show. It’s also important to make sure your name is easy to say and spell, as this will make it easier for people to find and share your podcast.
Here are a few tips for coming up with a great name for your podcast:
- Keep it short and sweet
- Make it easy to spell and pronounce
- Use puns or wordplay to be memorable
- Use keywords to describe what your podcast is about
- Brainstorm with friends or colleagues
Once you have a few potential names, do a quick Google search to see if there are any other podcasts with the same name. You don’t want to choose a name that’s already been taken, so make sure to do your research before settling on anything.
You should also set up social media accounts for your podcast under the chosen name, as this will help people find and connect with your show. So choose a name for your podcast, then claim your spot on social media before someone else does.
How to come up with a title for your podcast episodes?
This is one of the first things you’ll need to do when starting a podcast. Your title should be reflective of the content in your episode. It should be catchy and make people want to listen. You can use puns, jokes, or even play on words to come up with a title that’s both creative and informative.
Some people like to keep their titles short, while others make them longer and more detailed. It’s up to you how you want to title your episodes. Just remember to be creative and have fun with it. Once you have a title, the next step is recording your podcast episode. But before you hit record, there are a few things you’ll need to do first.
You’ll need to gather any materials you’ll be using during the recording, such as a script or notes. If you’re going to be having guests on your podcast, make sure to reach out to them and confirm their appearance. It’s also important to choose a quiet place to record. A lot of people like to use a home office or spare room. But if you don’t have access to a quiet space, you can always record in a closet or even in your car.
What’s the optimal length for a podcast episode?
This is a question that gets asked a lot, and there’s no one-size-fits-all answer. It depends on your show’s format, how often you release episodes and the attention span of your target audience. That said, the average podcast episode is around 40 minutes long. If you’re just starting out, aim for 20-30 minutes per episode. You can always make your episodes longer as you get more comfortable with the format and find ways to keep your audience engaged.
Remember, you don’t need to go into great detail on every topic. You can always save some things for future episodes or use them as teasers to get people interested in listening. The important thing is to find a balance that works for you and your show. And don’t be afraid to experiment. Try out different lengths and formats until you find something that clicks with your audience.
What can you use for your podcast’s cover art or thumbnail image?
The answer is: Anything you want. Your cover art or thumbnail image should be something that represents your podcast and speaks to your audience. It could be a photo of you, your co-hosts, or even just an illustration. Whatever it is, make sure it’s something that will catch people’s attention and make them want to listen to your podcast.
If you’re not comfortable with using industry standards for image editing like Adobe Photoshop, to name only a single example, you can also make use of web-based graphic editing apps such as Canva or Adobe Express (formerly Adobe Spark). Those aren’t the only good picks, though. You can certainly have a look around for what works best for you and your audience.
Is there something like a free personalized podcast planner tool?
Tools like this are supposed to help you with the planning of subjects and provide you with a content calendar, so you stay organized. One example of a personalized podcast planner tool comes from The Podcast Host.
Another option would be the book from The Podcast Planner, but unlike the Podcast Host, they offer no free option to provide you with a solution. This doesn’t mean it’s a bad option, but maybe some would hesitate to try it out.
What are some common podcast formats?
There are a few different types of podcast formats that you can choose from. The most popular format is the interview style, where you have a conversation with someone else about a particular topic. You can also do a solo show, where you talk about a particular subject matter on your own. There are also roundtable discussion shows where multiple people come together to talk about a certain topic. And lastly, there are also scripted shows, where you tell a story or present information in a more narrative format.
When deciding on what kind of show you want to create, think about what would be the most interesting for your audience and what would best fit your personality and strengths. There’s no wrong answer here – it’s all about figuring out what will work best for you and your show. Once you have an idea of the format you want to use, it’s time to start thinking about how to make your podcast stand out from the rest.
One way to make your podcast stand out is by having great production values. This means having high-quality audio and editing your episodes so that they flow well and are easy to listen to. If you’re not sure how to do this, there are plenty of tutorials online that can help you get started. Another way to make your podcast stand out is by being consistent with your release schedule. If you can commit to releasing new episodes on a regular basis, your audience will appreciate it and be more likely to stick around.
Where to find podcast co-hosts and guests?
The Internet is a great place to start when searching for potential co-hosts and guests for your podcast. Social media sites like Twitter and LinkedIn are also excellent resources. You can also search for online directories that list podcasts and their contact information. Finally, don’t forget to tap into your personal network of friends, family, and colleagues. They may know someone who would be perfect for your show. Once you’ve compiled a list of potential candidates, reach out and see if they’re interested in being a part of your podcast. If they are, great; if not, don’t worry, there are plenty of other fish in the sea.
Beyond that, there are also platforms like Qwoted that offer you a platform to find experts to be your podcast guests for particular episodes or a dedicated series. Finally, if you keep publishing your podcast for a while, sometimes people will reach out to you asking if they can contribute or join you for future episodes. However, don’t forget that if the podcast guests are going to visit you, they’ll also need their own microphone if you’re not using a microphone that provides you with multiple recording scenario options. If they are going to call in via audio call or video conference, make sure you test that your recording works. Finding out that your recording didn’t work after you talked for a half-hour with your guest is something you don’t want to experience, so better do some testing.
What are some common mistakes of new podcasters?
One of the most common mistakes new podcasters make is not doing enough promotion. While it’s important to create great content, if you don’t promote your podcast, no one will know it exists. There are a number of ways to promote your podcast, including social media, email marketing, and guest blogging.
Another mistake new podcasters make is not being consistent. It’s important to release new episodes on a regular basis so that your audience knows when to expect new content. If you’re not consistent, people will likely forget about your podcast and move on to something else.
Finally, another mistake new podcasters make is not having clear goals for their podcast. What do you want to achieve with your podcast? Do you want to grow your audience, generate leads, or something else? Without clear goals, it will be difficult to measure your success and determine what’s working and what’s not. By avoiding these common mistakes, you’ll be on your way to starting a successful podcast that people will love.
What are some popular podcasts?
Copying others isn’t good, but you can certainly check what others are doing. Serial, This American Life, and NPR’s Planet Money are all popular podcasts. Ask yourself how your podcast will be different. What topics will you cover? How will you keep people engaged?
Your show doesn’t need to be about one thing. It could be a mix of stories, interviews, advice, and more. Episodic content is easier for people to consume than a continuous story.
How can you start a podcast if you’re shy?
Or if you’re not tech-savvy? There are a few things you can do to make starting a podcast easier, regardless of your personality type or skill level. First, find a co-host or guest who will help carry the conversation. This will take some of the pressure off of you and make the recording process more fun.
Next, consider using a podcasting platform like Anchor. This will allow you to record and edit your episodes without having to worry about the technical aspects. Finally, don’t be afraid to start small. You can always grow your audience over time by promoting your podcast on social media and other channels. Just get started and have fun.
If you feel you’re an introvert or if you feel anxiety about being on a microphone, don’t worry; you’re not alone. Many people feel this way when they first start podcasting. The key is to just push through the initial awkwardness and get started. You’ll be surprised at how quickly it will become second nature.
Are you irritated about listening to recordings of your own voice? If you can’t get used to that, maybe you have to find ways that let you edit without listening to the audio, like with the Descript software, which enables you to edit based on the automatically created podcast transcript. If this doesn’t work for you, maybe you’ll need to have another person edit the podcast for you.
If there is no way to overcome the anxiety and if you truly feel bad about recording and the publicity of having your voice out there in the world, maybe podcasts aren’t for you. Maybe you can pursue other means of sharing your thoughts, like blogging or posting text on social media.
Tips for podcast beginners from the experts
We talked to various podcasting experts and condensed their experience into actionable pieces of newbie information for you. Possibly not every tip applies to your podcast, but I’m confident that you’ll find one or two tips at least that will help you to build a great podcast.
David Triana, Publicist at Otter PR
I’ve been a podcast host for five years, hosting the Followers of the Force podcast on iTunes. My most important pieces of advice are the following:
- Make sure you’re talking about a topic you love/are passionate about and have the ability to talk about it at length. Dead air can make cause your audience to lose interest and potentially not tune back in for another episode. If this is an issue for you, I strongly recommend co-hosts. Makes sure you have a good rapport before recording an episode and once you decide it’s a good fit, hit that record button.
- You don’t need to break the bank to have your podcast sound professional. Condenser mic’s for under $100 and a free audio editing platform such as Audacity, or GarageBand for Mac users, will have your podcast sounding great.
- From a marketing perspective, Twitter is your best friend. From spreading the word about your podcast to booking guests, there is no greater tool. I’ve been able to get Star Wars authors, Oscar-winning VFX and film editors, and actors on the podcast. It’s really helped with our audience engagement and reach.
- Finally, probably the most important piece of advice, if you feel burnt out, take a break. The audience can tell when you’re not engaged in the conversation, and that’s the last thing you want. It’s ok to take as much time off as you need. Just remember to communicate it to your audience.
Amber Archer, Digital PR at Voices
There are a lot of things that go into hosting the perfect podcast, but when it comes to monetization and the ad experience, the true experts are a podcast’s listeners. My team asked over 1,000 podcast listeners what makes a good listening experience and what they would change about their favorite podcast’s advertising. Here’s what we found:
- Biggest ad pet peeves include ads that interrupt the podcast’s flow (56%), ads that are too repetitive (56%), and ads that are too excessive (50%).
- Ads over 40 seconds long are making listeners unsubscribe.
- Over 70% of podcast listeners prefer ads that are live-read by the host versus pre-produced, and over 52% of listeners prefer their ads read by the host rather than listening to sponsor-produced ads.
- 45% of listeners have made a purchase from a podcast ad, and almost 1 in 3 who haven’t, are considering it.
Given that over half of all Americans listen to podcasts, any potential podcaster should know how their ad choices impact how many listeners tune in to each episode.
Joan Salge Blake, Nutrition Professor at Boston University and Host of SpotOn!
The best advice to a newbie wanting to start a podcast is to make sure you have a niche audience. For example, I am a nutrition professor at Boston University and teach a very large Introduction to Nutrition class to college students. In each class, the students would ask me about the latest “nutrition news” that they were hearing on social media, such as trendy eating patterns, celebrities on fad diets, and supplements.
Most of it was based on nutrition misinformation. After years of answering these questions, I created “SpotOn!”, a nutrition, health, and wellness podcast geared towards college students, those who are soon going to be college students, and anyone who knows a college student (parents, relatives). It focuses on the hottest topics of the day and cuts through the media hype to give sound information in an entertaining format. To date, we have over 115,000 plays. I host it on Anchor, which is owned by Spotify.
Scott Ertz, Editor-in-Chief at PLUGHITZ Live
I have been podcasting for 15 years and help guide new podcasters in their startup and growth journies.
- I always recommend that all podcasters own their entire podcasting journey. The analogy is to build your house on property that you own rather than property that you rent. The best way to get started is by owning your own domain and hosting your podcast and RSS feed through it. The best way to accomplish that is with WordPress and PowerPress. Blubrry is a host that offers the ability to host your media files and WordPress and PowerPress installation with one cost.
- Solid hardware is also an important part of starting a new podcast. If your sound (or video if you go that way) quality is lacking, people leave nearly immediately. Blue microphones are popular but difficult to make sound good. Something like the Neat Bumblebee II is an inexpensive option that sounds better than most mics and even looks good on camera.
Meera Watts, Founder at SiddhiYoga
I’ll recommend Audacity if you’re a newbie in this field. The reason is Audacity is free and has the basic features you need for building the podcast. Once you get a hold of it, you can shift to some plan-based tool if you want advanced software. The best part is there is no restriction on the time you want to record.
The only thing you need is space in your hard drive to store it, which is pretty self-explaining. You can easily crop tracks, record tracks, and edit them. And it comes with its own audio box. Hence, you can drop effects and use an equalizer to make the recording more professional which is great for a beginner, considering it is free.
Jodi Brandstetter, CEO at Lean Effective Talent
Starting a podcast is a commitment. There is more to it than just recording some audio and posting it. Before you dive into creating your own podcast, answer these questions.
- What type of podcast do I want to do?
- How will the podcast help me or my business?
- What are you offering to your audience?
I would suggest taking some time to listen to podcasts that are similar to get a feel for what others are doing. And research technology for your podcast. I use Audacity to edit my podcast. It is a free tool, and I use Buzzsprout to host my podcast.
You can find Jodi on LinkedIn in case you want to follow them.
Zoe Wilson, Senior Account Executive at Moja Group
If you want to grow your podcast, invite an expert guest to feature. This will diversify the points of view you share and also expose you to a wider audience. Prepare some assets to promote the podcast, then when it’s live, send them to your guest. Encourage them to share that they have featured on your podcast and tag you in. They’ll have their own following, and it might be totally different from yours, which will help you reach a new audience.
Also, get your podcast on YouTube. YouTube is the second biggest search engine, so you want to be visible there. A podcast is ready-made content – convert the audio to a video to get it uploaded.
Podcasting can be a fun and interesting way to share your thoughts and ideas with the world. In order to start a podcast, you’ll need some basic equipment and software, as well as a topic or niche to focus on. Once you have all of that squared away, it’s time to start recording. Be sure to market your podcast and grow your audience by promoting your show on social media and other platforms.
With a little dedication and perseverance, you can be well on your way to becoming a successful podcaster. Now that you know the basics of how to start a podcast, what are you waiting for? Get out there and start sharing your voice with the world.
YouTube: How to Start a Podcast: Podcasting for Beginners
Photo credit: The feature image has been done by Andrew Lozovyi. The photo showing a female podcaster has been shot by Stockasso. The picture with the two podcasters recording an episode was produced by Hay Dmitriy.