What would happen if the automotive brands we know on Earth would be to design spaceships? It gets better. What would it look like if Porsche would join a collaboration to design a fighter for the Star Wars franchise? Meet the Tri-Wing S-91x Pegasus Starfighter produced in partnership with the WIRED Brand Lab!
YouTube: The Designer Alliance – Tri-Wing S-91x Pegasus Starfighter
Commentary and quotes
“The design of the spaceship is harmoniously integrated into the Star Wars film world while at the same time demonstrating clear analogies with the characteristic Porsche styling and proportions,” says Michael Mauer, Vice President Style Porsche at Porsche AG. “The basic shape of the cabin, which tapers towards the rear, and a highly distinctive topography from the cockpit flyline to the turbines establish visual parallels with the iconic design of the 911 and the Taycan. The very compact layout conveys dynamism and agility, lending emphasis to the Porsche design features mentioned.”
“This collaboration is an amazing opportunity to merge the design aesthetics of Porsche and Star Wars. I found it to be creatively challenging and extremely inspiring,” says Doug Chiang, Vice President and Executive Creative Director for Lucasfilm. “It is thrilling to infuse Star Wars with Porsche styling to create an iconic new spaceship that could exist both on Earth or in the cinematic universe.”
“Our collaborative project with Star Wars goes perfectly with the launch of the Taycan. The design teams have brought the differing worlds of Porsche and Star Wars together to make a very special gift for the fans of the two brands,” says Kjell Gruner, Head of Marketing at Porsche. Porsche will also be showcasing the all-new Taycan at the premiere event in Los Angeles.
Photo credit: The feature image was provided by Porsche AG as part of a press kit and is owned by them.
