The pandemic showed that trends come and go fast, and along with it came the rise of content creators or influencers. Sometimes, just hitting the like button or commenting with heart-eyed emojis isn’t enough to show our appreciation for these creators. When we run out of likes, emojis, and heart-felt comments, what else can we do to show how much of a fan are we? Instagram’s new Gifts feature has the answer to help you show your appreciation by tipping your favorite influencer with just a click.
It allows the audience (and fans) to send a virtual gift on the Instagram reels of the content creators. This way, creators can monetize their Instagram reels. Content creators in the US can check if they are eligible to receive gifts via this feature. For now, the gift feature is only available to selected creators.
Sending virtual gifts
Sending virtual gifts can be as easy as sending a direct message. Meta has an in-app currency called Stars that you can use to give to your chosen influencer. The virtual gift box can be accessed by adding stars to your balance using the app. Just look for the Instagram reel you want to send the gifts in, select the stars you want to give, and tap send. You will also see your Stars’ balance during the transaction. A notification will be sent to you after you’ve successfully sent your gift. The payment method stored in your phone will be the default payment source to add Stars via the app.
On the professional dashboard, tap on tools and choose gifts. Make sure that the Allow Gifts on the Reels feature is activated. You should also set up a payout account to receive your earnings. This can also be accessed through the professional dashboard on your account. The creator will get $0.01 for every viewer that gifts them a star. Take note that creators will only get to withdraw the balance on their accounts when it hits $25.
Creating engaging content to feature could be tough, especially when your muse wanders off at times. With the Gifts feature, putting out engaging content can now be rewarded, even if it’s only available in selected regions. For now, content creators have a new way to reach their followers count and savings goal. The fans, on the other hand, can show other ways to support their favorite influencers.
Photo credit: The images in the article are owned by Meta and have been made available as part of a press release.