Strategies for Building Brand Trust through Video


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Video marketing is instrumental in promoting a brand and reaching out to the target audience. A growing number of brands have started using video marketing as a strategy to create better engagement. Videos are interactive and give flexibility in terms of content. As per the recent industry and consumer trends, most people watch a video before buying a product or a service. Therefore, it is important to establish a rapport and build trust with the customers for a business. Video marketing serves as an invaluable tool that helps in building brand trust. The intimacy of storytelling, a dash of creativity, and informative videos make customers believe in a brand.

Here are a few strategies for building brand trust through video:

Tell the brand story

Videos are a powerful outlet for storytelling. No matter how big a brand is, it always starts with humble beginnings. Combine the power of video and storytelling to tell the audience the story behind the brand, how it started, its value, and its mission. Make sure to craft a beautiful story that touches the customers emotionally. Highlight things like how the brand was created, the struggles it faced, and any other interesting anecdotes. Customers connect emotionally with a brand when they know the brand story. In addition to the brand story, including information on how the brand helps the community and the impact it is creating on a larger scale.

Review or testimonials by customers

It is no secret that people prefer watching videos and checking reviews before purchasing a product or service. This naturally makes customer reviews or testimonials an important part of building brand trust. A testimonial video by customers builds trust and reliability and is quite effective in advertising. Request customers to share video testimonials on social media, which is a great way to create user-generated content.

A good customer video testimonial works like magic for the brand reputation and building brand trust. First, let customers be honest about the experience and create a real video. Then, reach out to the customers and request their valuable feedback. Genuine and authentic reviews or testimonials are the backbone of a brand’s reputation and attract more customers.

Show your products or services

The tutorial videos are important for creating higher engagement and improving the overall brand value. Videos have become one of the people’s top preferences as it is visual and easy to understand. Use video makers free editing tool to edit videos while showcasing the products and services. It is a great way for brands selling online products to showcase and demonstrate their products using a video. Record the product from all angles to give better insight.

The explainer videos aim to provide information to the customers and educate them about the product or service. In addition, the video tutorials help customers understand how to use the product or service. Therefore, it is a great way to build a good relationship with the customer and continue the engagement.

Engage with the customers through videos

There are many ways to engage with customers through videos. First, ensure the videos are interactive and engaging and send a positive message to the customers. However, it is crucial to connect with the target audience as a brand. Here are some ways videos can help brands communicate with customers directly and build trust.

  • Start a live video – The live video stream is a great way to engage in real-time with the customers. You can answer questions asked by the customers during the live stream, making it fun and interactive.
  • Shoot a Q & A video – Customers will always have questions and doubts about a brand. Collect all the questions and answer them one by one for a Q & A video. As the customers get their answers, it helps in building trust.
  • Respond to user-generated content – If a customer has made a video on your product or service and posted it on their social media or YouTube channel, make sure to respond. For example, if it is an appreciation video by the customer, then thank the customer and reshare. However, if it is a bad review video, respond appropriately, clarify anything required and look for constructive feedback.

Showcase achievement and expertise of the brand

One of the best ways to build credibility as a brand is to highlight the brand’s expertise through video. Be it achievements or how the brands have impacted the community, create a video showcasing the same. As people see the brand’s expertise, it builds a positive image and makes it more likely for a customer to buy products or services. Here are some examples to show brand expertise:

  • Record a video of employees describing the brand, work culture, and what their day looks like at work.
  • Showcase community work and social service are done by the brand and how it has impacted people.
  • Post videos of members receiving awards or the company recognized at big events. Make sure to create a video announcing achievements to the customers.

Versatile yet authentic content

A Video marketing campaign gives one the flexibility to create versatile content. However, in the pursuit of making videos, do not give up on authenticity. Customers trust and connect with brands that are real. As a brand, dwell on the power of storytelling and create videos that emotionally connect with people. Create videos like “behind the scene,” “What goes into production,” or “how are raw materials locally sourced,” etc., to give a genuine idea to the customers about the brand and how it operates. Consider what a genuine consider is looking for and create videos around the same context. Be authentic to create genuine customer engagement.


Videos are significant to marketing campaigns as it attracts customers and helps brands build trust. Most customers prefer watching videos before investing in a product or service, and hence video marketing campaign is effective in building a solid rapport. With the right kind of videos, brands can create higher customer engagement and ultimately build brand trust.

Photo credit: The feature image has been done by IxMaster.

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