Salesforce to Acquire Demandware, Adding Cloud Commerce to Their Offering


salesforce logo vector png high quality large versionSan Francisco – June 1, 2016: Salesforce, one of the leading CRM solution providers has announced, that they intend to acquire Demandware, provider of enterprise cloud commerce solutions, for $2.8b.

They plan to complete the acquisition during second quarter of Salesforce’s fiscal year 2017. By that time they will then be able to integrate Demandware’s cloud commerce solution into the Salesforce Customer Success Platform.

The core offering of Demandware is a scalable, flexible ecommerce solution delivered through the cloud. They support the natural growth of their customers and help accelerate same by reducing technological maintenance effort to a minimum. As per promotional video of Demandware, their customers report a composite ROI of 139%.


This change will also very likely to be beneficial for the strategy of Demandware. With the backbone and resources of Salesforce they will be in a much better position to compete with rivals such as BigCommerce, Shopify and Volusion.

Leadership Insight

Marc Benioff CEO SalesforceDemandware is an amazing company—the global cloud leader in the multi-billion dollar digital commerce market,” said Marc Benioff, chairman and CEO, Salesforce. “With Demandware, Salesforce will be well positioned to deliver the future of commerce as part of our Customer Success Platform and create yet another billion dollar cloud.”

Thomas Ebling CEO Demandware“Demandware and Salesforce share the same passionate focus on customer success,” said Tom Ebling, CEO, Demandware. “Becoming part of Salesforce will accelerate our vision to empower the world’s leading brands with the most innovative digital commerce solutions that enable them to connect 1:1 with customers across any channel.”

About Demandware

Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster.

About Salesforce

Salesforce, the Customer Success Platform and world’s #1 CRM company, empowers companies to connect with their customers in a whole new way.

YouTube: The Demandware Model
Photo credit: Demandware / Salesforce
Source: Alex Dayon (President and Chief Product Officer of Salesforce)
Editorial notice: The “about” text is a generic PR explanation provided by the respective organization.

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Christopher Isak
Christopher Isak
Hi there and thanks for reading my article! I'm Chris the founder of TechAcute. I write about technology news and share experiences from my life in the enterprise world. Drop by on Twitter and say 'hi' sometime. ;)
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