Rob Bliss, YouTuber, and host of Blissful Thinking on had a great idea on demonstrating how the Amazon Prime Now service works. This new service offers customers to get their order within only a few hours, delivered to any spot they are able to describe in their order.

So what did he do? Without being affiliated with Amazon whatsoever, Rob Bliss raised orders on Amazon and had them delivered to homeless people. In the video’s description, he states, “I simply wanted to demonstrate how easy and convenient it can be to bring a person in need, what they need, and to encourage that behavior.” A great idea!

YouTube: How to Hijack Amazon Prime Now for Good

Photo credit: Sascha Kohlmann
Editorial notice: The feature image is not directly related to the video.