Quuu Wants to Put Your Content Curation on Autopilot


Social media content curation, thought leadership, and influencer marketing are all activities that require you to stay in touch with your community and provide them with useful pieces of content. Certainly, not all of the things you post and share have to be created by yourself, though. The idea of Quuu (also known for their SocialChief social media management tool) is to support you by putting some of your social media activities on autopilot and letting their content team select top stories for you.

So the value proposition is that social media users hook up their profiles and, even on the free tier, get access to a content curation team that not only picks the coolest stories from your favorite niches but also creates engaging posts to wrap the links up with emoji and a casual call-to-action for the audience.

Quuu is the autopilot that should stay off

I’ve been testing the service for some time with my personal Twitter account, and what at first seemed like a nice way of getting some relevant content into your accounts, without much manual work, it later turned into a rather unpleasant experience. Even though Daniel Kempe, CEO of Quuu, confirmed in a conversation that they never share sales content as part of their curated posts, almost all of the automated posts they shared via my account were from company blogs that are only there to sell something. I feel like this should have been clear from the beginning, and there was no need to state the opposite.

Quuu Wants to Put Your Content Curation on Autopilot Robot Keyboard Artificial Social Media
Image: Possessed Photography / Unsplash

It was true that the tweets were engaging and received attention, but I felt bad that I am basically sharing ads with my community. So after a while, I switched Quuu off again. As a Quuu user, you basically become a social media marketing puppet, and there is little to no value to your audience. As far as content goes, Quuu drops big names like TNW, Forbes, Entrepreneur, Inc, and HubSpot, but what you get is sales content from gambling sites, shady VPN providers, and all sorts of companies that you didn’t mean to share. It’s everything that you don’t want to share if you want to build up an audience that trusts you.

Related story: Does the Twitter Promote Mode Work?

If you check into the other half of the Quuu service portfolio, things start to make sense, however. Companies can also opt into Quuu subscriptions and have their content moderated and distributed on autopilot. So if you want to get your content out to many people, paying Quuu to do it for you might be a good feat. If you want to build up a community around your brand, I would, however, not suggest this sort of shill army service.

Maybe they are able to redeem themselves in the future

So, in a nutshell, Quuu gets money from social media users for doing some of their posts, and on the other hand, they get money from companies who seek to get their content distributed. A clever business model with a lot of room for improvement. The service provided by Quuu isn’t all bad, but they should certainly ramp up the quality of articles they post in the name of their users and not make them an unpaid shill of companies they don’t even know. If they paid the users for that, it would be a different story, but as they charge them for it, this just doesn’t add up.

Related story: How to Automate Your Twitter Feed for Free

Some things, especially on social media, should maybe not go on full autopilot. Decide for yourself. You can use the free tier of Quuu to see how it works out. Below you can find some examples of tweets that are more considered an ad than an actual value add, at least in my opinion.


YouTube: Quuu.co Explainer Video – Your Social Media Marketing on Autopilot

Photo credit: The feature image has been done by Laurent Perren. The photo in the body of the article has been taken by Possessed Photography.

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Christopher Isak
Christopher Isakhttps://techacute.com
Hi there and thanks for reading my article! I'm Chris the founder of TechAcute. I write about technology news and share experiences from my life in the enterprise world. Drop by on Twitter and say 'hi' sometime. ;)
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