Home Business Outsight: IoT Tech to Help Businesses Keep Track of People

Outsight: IoT Tech to Help Businesses Keep Track of People

It’s important for any operator of a large public space, such as an airport or a shopping mall, to have a precise yet broad scope of customer behavior and interactions. Knowing where, in a given area, people tend to gravitate to and spend time is absolutely crucial for making smart and beneficial business decisions.

To help with just that, monitoring developer, Outsight, has developed a new generation of business monitoring with its Laser-Enabled Spacial Intelligence system. This system will help detect the physical movements of people within a space, providing information for businesses in making investments.

Using LiDAR to monitor large, public spaces

According to Outsight, “the core of an operator’s job is to optimize the transit of its visitors. Having a better comprehension of their journey allows them to provide better services and to adapt infrastructures to users, which directly translates into higher revenues and lower costs.”

Using light detection and ranging, also known as LiDAR, Outsight employs laser technology to create 3D models that detect people, objects, and movement in a large area. This helps operators understand “queue length, footfall, interactions and waiting times in real-time”. According to them, it can improve the customer’s experience and optimize success.

The Charles de Gaulle Paris Airport (ADP) recently picked up this service and has helped provide it with highly valuable information. According to Outsight, the airport “can now get valuable insights into people to flow and asset utilization in real-time, at a level of detail that has not been seen before. The technology measures the precise number of people in any location, their flight of origin, how they use the airport facilities, where they wait, and where they like to spend time: their A to Z itinerary and interactions.”

Outsight’s Laser-Enabled Spacial Intelligence system provides real-time observations to help businesses and public spaces such as ADP make appropriate choices and investments. This is also a step towards modernizing spaces, creating smart cities through IoT.

Outsight LiDAR Processing Dashboard

Individual and precise, yet anonymous

Some additional features improve Outsight’s effectiveness. The most important of these is privacy by design. According to the company, “the laser sensor sees shapes and does not see any sensitive data. This enables it to follow individual people with a complete and guaranteed respect for privacy.” Another enhancement is a consolidated dashboard in which “cloud-native real-time and historical 3D data are accessible to all stakeholders through an intuitive interface.”

With a service that has won the Prism award for lasers and photonics as well as the Best of CES Innovation Award in Las Vegas, United States, all in such little time, President and Co-Founder of Outsight Raul Bravo is proud of the achievements his team has achieved. “This achievement was done with ADP, just a few months after the company’s creation, demonstrates the relevance of our 3D perception approach in a context of improved operations and security,” Bravo said. “This first implementation follows a succession of announcements for Outsight and triggered many solicitations in other areas such as shopping malls, train stations, stadiums, recreation, and convention centers.”

Especially in light of the pandemic’s current predicament, tracking and monitoring have never been more important. Utilizing this system essentially creates smart buildings that can determine the movement of people within a space. According to Outsight, their precise perception solution will “contribute to building a safer and more resource-efficient world. Outsight’s international team of scientists and engineers work with passion and dedication to achieve this.”

Photo credit: The feature image is symbolic and was taken by Jezael Melgoza. The dashboard graphic is owned by Outsight and has been provided for press usage.
Source: Leah A. Wasser (NEON Science)

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Nick Bozzelli-Levine
Nick Bozzelli-Levine
Tech Journalist