Marinesto launched their webstore today with the claim “marinesto – the veggie revolution,” which was reason enough not only to report about it but also to delve a little deeper into the story of Marinesto and how it all came to be. So let’s talk about Marinesto, where they came from, and what they plan to do.
Ena Giebel is the co-founder of Marinesto (also stylized as “marinesto”), a startup that manufactures marinades specifically to make it easy to turn vegetables into amazingly tasting meals quickly and stress-free. Ena’s experiences in the tech and enterprise world have given her a lot of know-how, and she used that to drive her ambitions outside of tech and make people eat more vegetables that they will love. The Marinesto marinades make it easy and quick to make a healthy and delicious meal. I had the pleasure of talking with her recently about how it all started.
What does Marinesto do?
Ena’s experience in the tech industry has been incredibly helpful in driving Marinesto forward. Ena’s extreme passion for her work is evident in the products Marinesto produces. The marinades are quick and easy to use, making it simple for anyone to make a delicious and healthy meal. Ena’s goal is to make it easy for people to eat more vegetables, and she is well on her way to achieving that.
If you’re looking for a delicious and healthy way to boost your vegetable intake, Marinesto sounds like a good solution. While tasty vegetables are prevalent in many countries in Asia, the truth is that in many Western countries, vegetables are often disregarded as a necessary evil to obtain some nutrition. Still, culturally, vegetables aren’t a focal point of the local cuisine.
Ena’s story that drives Marinesto
The idea of Marinesto is to provide people with a robust marinade that allows everyone to prepare delicious vegetables in no time. Listening to Ena’s story, I found it truly impressive how she managed to balance her studies, excel in her day job, and co-found a startup to pursue her ambitions and dreams. But enough from me for now, here are some thoughts from Ena.
“Hi everyone! You probably wonder why this food start-up story is launched on a tech blog. Let me tell you why. I started my career in finance, not just studying finance, but also working for Germany’s largest bank for almost six years. Even though I worked for a bank and studied finance, I primarily worked in project management roles, and for the last two years of my banking career, I was globally responsible for two software implementation programs.
So, working in the finance industry meant working in software implementation. That’s why my heart beats for tech. At the same time, I love cooking and experimenting in the kitchen for almost my entire life. It has been a hobby and a way of balancing my work-life, and also where I found my place for creativity. Since I am following a plant-based diet, I have always tried new ways of creating delicious vegetable-based meals. Two years ago, I started developing marinades, just for my own use.
My husband loved the new way we were eating veggies so much that he asked for it every day, basically. I then started making meals with the marinades for friends and family dinners. As the compliments and requests for the recipes piled up, it was clear to me that other people had to enjoy them too. And now here we are – Marinesto was founded in January 2022, launched regionally in July 2022, and is now launching the webshop in August 2022.
I have a strong belief that eating vegetables is not just healthy for you, but also for the planet. With Marinesto, it’s super easy, fast, and delicious to eat veggies. You will love it for sure. Since we define Marinesto as a value-driven company, we put sustainability, innovation, transparency, integrity, and humanity first. Most tech companies I know want to have the same impact and are driven by similar or even the same values. This is why I am a female in tech and food, and in my opinion, this goes perfectly hand-in-hand.”
Closing thoughts
Even if you’re not following a vegetarian or vegan diet, I think too, that it’s always a good idea to make good food taste good. Not everyone knows how to prepare their meals, but with Marinesto, it’s easy. Currently, Marinesto marinades are available in select stores across Germany, and the Marinesto webshop has launched today. Stay tuned to see more from them and give it a try if you can.
Photo credit: All images shown have been provided to us by Marinesto and are used with permission.
Editorial notice: Update as of 15th of October 2025 – The Marinesto website is no longer operating and therefore links have been removed.
