Lusha vs ZoomInfo: A Comparison of Data Enrichment Tools


Are you looking to start running cold email campaigns? Do you want to get accurate phone numbers and emails? You’ve got two options. The first option is to try and do it by yourself. But I warn you, it will be time and energy-consuming, and the results might not be that accurate. Unless you are a master in productivity, you should avoid this first option.

Your second option is to use a data enrichment tool that allows you to find contact details. These tools make the whole process much easier, quicker, and more accurate. There are many of these tools out there, and all of them are doing a great job, but today, we are going to talk about Lusha and ZoomInfo.

Comparing Lusha with ZoomInfo

These two are some of the most famous data enrichment tools that exist out there on the internet. ZoomInfo has built a great name for itself through many years of working with small, medium, and large businesses. Lusha is much “younger” as it was founded in 2016, while the former was founded in 2000.

Related story: Is Data Scraping Legal?

As you can easily understand, ZoomInfo had more time to build a name, develop relationships, and help customers. However, that doesn’t stop Lusha from being very efficient as well. Let’s get into more detail, shall we?

Here are some services provided by ZoomInfo:

  • Contact & company search
  • Audience Targeting
  • Lead Enrichment
  • Activity & Pipeline management

Meanwhile, here are some services provided by Lusha:

  • Prospect with better data
  • Get in front of any CEO
  • Hyper-target your campaigns
  • Recruitment services


Lusha is known for its ease of use, ease of setup, and ease of admin. ZoomInfo is considered more advanced but not complex. Despite that, ZoomInfo is more accessible. They are both accessible from the web and have google chrome extensions that you can download.

On top of that, ZoomInfo has apps for Apple and Android devices, while Lusha doesn’t. For the customer support of each company, Lusha can be contacted via phone and online. Still, it also provides video tutorials and a knowledge base for those who are seeking something easier.

ZoomInfo, on the other hand, has everything of the above except a knowledge base. It might seem not very important at first, but you have to know that a knowledge base can give answers to your questions anytime and anywhere; all you have to do is read. Lusha also provides an extension that allows you to instantly access contact and company info within your Linkedin, Gmail, or B2B website.


Let’s start with this: both companies provide a free version of their services. No need to say that these free versions have very limited capabilities. ZoomInfo also provides a free trial of their professional package.

Other than that, Lusha offers professional, premium, and enterprise packages that cost $99 per month, and $199 per month, and custom enterprise prices accordingly. Meanwhile, ZoomInfo offers professional, advanced, and elite packages with a minimum price of $10,000 per year.

Overall conclusion and thoughts

Lusha has 4.5/5 stars on G2 reviews. Its contact data are 85% accurate, is easier to understand, and customer support is more accessible. While it is the more affordable option, the value of money for it is 3.5/5 stars according to GetApp’s comparison.

Meanwhile, ZoomInfo has 5/5 stars on G2. Although its contact data are 90% accurate, it needs more work in areas like customer support. Despite it being more expensive, it has a rating of 4/5 stars in terms of value for money.

Overall, both ZoomInfo and Lusha offered similar services. They have everything that a business would need, maybe more. There is no direct answer on which one is better. Are you a freelancer? A small business? An enterprise? Do you want to send hundreds of emails per week or a smaller number of emails?

Clearly, Lusha is more affordable than ZoomInfo but to find your best option, you have to identify your situation. Having said that, Lusha is preferred by freelancers, small and mid businesses, and more rarely by big enterprises. While ZoomInfo is preferred by mid-size businesses, enterprises, and, more rarely, by small businesses. It all depends on what you need.

YouTube: What Is ZoomInfo?

YouTube: Lusha Everywhere | Lusha – Tutorials

Photo credit: The feature image has been done by Lusha and was provided as part of a press kit.

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Pantelis Nikolopoulos
Pantelis Nikolopoulos
I love travelling, writing and chilling on the couch. But most of all, I love writing while travelling from my van's couch. Strange combination... I know!
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