SEO or search engine optimization is the practice of providing web content with the intention of ranking well on search engines, such as Google. All companies and all other sorts of web developers naturally have a high interest in their websites being read and interacted with, so ensuring that people can find your content is imperative to a digital marketing strategy.
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Of course, many aspects of SEO are trial and error experiments and A/B tests, but a good dose of theory knowledge and listening to experts in the field can help you with your optimization. In the video below, you can watch the entire webinar of the YouTube channel by Income School with Ricky Kesler and Jim Harmer. The full video is about 56 minutes long but neatly separated into chapters in case you only want to check into one particular field. Still, it’s certainly also worth watching the whole thing.
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So what’s part of this video? In the description, they are kind enough to provide a clear overview of the subjects as follows.
- SEO in a Nutshell
- Google’s Top Ranking Factors
- Being Relevant on Google
- How to Find Relevant Search Terms
- Mastering On-page SEO
- Optimizing to Win the Snippet
- Winning with Technical SEO
- How to Stay Ahead of Google’s Changes
- Mastering Off-page SEO
- Building Authority Online
The webinar is actually an update to the tutorial video they did a year earlier. Even though it did not gather quite as many views as their older clip, it’s usually best to check into the newest learning content for matters in SEO since the concept is not static and variables, as well as requirements and the things you can do to turn everything around, can change from one month to another.
YouTube: The Complete Guide to SEO (Full Webinar)
Photo credit: The feature image is symbolic and was prepared by Monster Ztudio.