Technology companies are highly dynamic, and so are their marketing strategies. In the digital world, the race of grabbing the attention of viewers on online channels is never-ending. However, the right strategy can help you stay ahead of your competitors in the attention-grabbing race. The purpose of one’s marketing strategy should be to identify and then communicate the benefits of your business offering and portfolio to the target market. A suitable plan in the B2B sales arena will have the potential to help you gain a competitive advantage by reaching out to the decision-makers of the tech buying companies. A strategy that can reach a company’s decision-maker can have unquenchable effects on the growth of IT companies.
Technology advancements directly impact IT companies, and for that reason, the technology industry is known as robust and complex. Nevertheless, a marketing strategy crafted with extreme attention to market research can help IT companies survive the uncertainties and turn the threats into opportunities.
Some of the most intriguing and best-proven techniques used in the online world as marketing strategies in the technology business are:
Video content fastens the sales rate
Videos are becoming extremely prevalent, and technology companies can use them to uncover their offerings to the target audiences. Videos are replacing the traditional data sheet creatively and catching eyeballs. Videos are a cost and time-efficient tool that delivers more value to IT companies. A great video is the product of efforts and time invested in market research and sitting in front of online video editors for long hours. A great online video editor makes editing a child’s play for you with its easy-to-understand interface and advanced features. One such online video maker is Kizoa. Several types of videos can do miracles in your online marketing strategies. A few video types are explainer videos, tutorial videos, entertaining videos, customer testimonials, etc. However, a video type that reflects your brand personality is the right type for your IT company.
Marketing strategies for IT companies work on the principle of getting noticed by the tech buyers. However, it gets difficult amidst the constant noise of tech service offerings to attract the right buyer for your offerings. Tech buyers are becoming more conscious and prefer trusted individuals to get feedback on the offerings. And this is how influencer marketing came into existence. To capitalize on influencer marketing, research the target audience, determine the industry influencers, analyze their social credibility, and enjoy your revenue generated through this marketing alliance.
Building an influencer network can help you multiply your profits and turn your potential tech buyers into your loyal customers.
Content quality matters
The content on the internet is multiplying every passing minute. And every content creator is somehow fighting to get the attention of the same viewers. In such case scenarios, the quality and originality of the content come to the driver|s seat and skyrocket your content reach. Technology companies have a competitive edge over other companies operating in different industries. That competitive edge comes from their complex offerings that force the customers to look for content that simplifies it. Quality content delivers high-quality leads and increased footfalls to the website and fosters brand trust and customer loyalty.
To improve the quality of your content, the content writer and manager must do thorough market research and understand the pain points that are to be healed through their content. Quality content requires consistency and skills. Companies often see investment in content as a burden because of the lack of immediate results. But if we look at the broader picture, the analyses will be completely different.
Work smart with automation tools
Marketing automation tools are an inseparable part of marketing strategies, and for that matter, it is a critical part of it. The automation tools automate the repeated and time-taking tasks for the marketer and help tech companies invest their time and resources on more important things such as market research. Using tools that can simplify the workflow and save time and energy directly impacts the revenue.
Several other tools also contribute their offerings to make complicated things more straightforward, such as the online video-making tool Kizoa. The templates and easy-to-use interface of Kizoa allow businesses to create a video without compromising on consistency and quality. These automation tools simplify things for technology companies, such as sending follow-up emails to the customers who have shown interest in the business’s offerings, scheduling content on several social media tools, lead scoring, and more.
Sometimes, while focusing on acquiring new leads, a business ignores its hard-earned existing customers. For that reason, re-marketing is often thought of as the best yet most overlooked aspect of marketing strategies. Re-marketing has a direct impact on the customer retention rate. With the right set of data, systems, and tools, re-marketing can become as easy as ABC for a business. The benefits of re-marketing products/services to existing customers are, but are not limited to, as follows:
- Increased customer retention
- Upsell and cross-sale the additional offerings
- Increased footfalls to a website
- Boosting brand advocacy and brand trust
Re-marketing includes many emails, social media posts, discounts, offers dedicated to frequent customers, webinars, customer success, etc., to keep existing customers informed about your offerings and products. A multichannel approach is exceptionally desirable to engage customers. However, building and implying employing marketing strategies is not enough. You must also focus on measuring and analyzing the efforts of re-marketing strategies is also essential.
A correct marketing strategy sets out your business goals, including your ideal customers and how you intend to reach them. A marketing strategy is developed after thorough market research and identifying the factors that can positively or negatively impact your business’s success. This research forms the foundation of your overall marketing plan and sets the direction for how to achieve a company’s vision, mission, and business goals.
The steps mentioned in the above article can help you craft and implement a marketing strategy and win a majority of market share and brand loyalty. Include the techniques mentioned above in your marketing strategy, but do not hesitate to try your hands on new tricks and techniques. Remember, there is no one-size-fits-all strategy. One can always experiment with new ones and leave behind some of the outdated strategies.
Photo credit: The feature image has been done by Sergey Nivens.