2015 has arrived and is set to be one of the fastest and most dynamic years ever for small business owners. In order to compete in the marketplace in 2015 as a small business owner, you are going to need to keep with the fast paced innovations that have been coming out in the marketing space. It is important to adapt to new emerging marketing strategies before your competition does. Doing so will ultimately give you a leg up on the competition and more success. Below we will discuss some of the best small business online marketing tips for this year.
Invest More Money in Online Advertising
The fact is, small businesses (in large) invest way too little money into online advertising. Online ad’s through social media networks and search engines are key opportunities for small businesses to take advantage of in 2015. Not only are they incredibly effective, but they are also great ways to reach a specific segment of your target market at any given time – for a relative bargain. Gone are the days of spending tons of money on untraceable and ineffective traditional marketing strategies like direct mail.
Track Your Results
The number one mistake that people make with their marketing budgets is that they simply do not keep track of the results. The fact is, you are going to need to keep track of any marketing that you do – whether it is online or offline. This is particularly important at determining which marketing strategies work best for your business and industry. It is also critical for being able to optimize your strategies to get the best possible results.
Pay Attention to Social Media
It is critical that you pay attention to social media. Far too many small business owners are either ignoring social media or simply not putting enough into it as a marketing strategy. It is actually one of the most effective and important online marketing strategies that you can do for your business in today’s marketplace. The reason why it is so important is because it is where consumers are going to look for products, services, and businesses that they are interested in. It is important – as a business owner – to be marketing where your consumers are talking. This happens to be social media. Find out which networks your target market is using and really cement your position on it.
Publish Outstanding Content
2015 is set to be the year of great content. If your business is publishing great content, you can expect to get tons of positive results from organic search engine marketing. The fact is, Google and other search engines are placing more of an emphasis on producing great content to get the desired search engine results. Start a blog on your website and publish excellent content that will benefit or aid your prospective and current customers. You will likely notice longer page views and better organic results in the search engines.
Follow these tips as a small business owner and you should a notice positive impact in your overall online marketing.
About the Author
Aria Meyer is a freelance writer and an active blogger. She writes mainly about fashion and technology, but she also writes about other topics too. She is currently working with several ecommerce websites to help them with content. Aria got her Bachelor Degree from Cal State Long Beach and currently living in Walnut, CA. Right now, she is working closely with Somervilleline to help them grow the marketing department.
Photo credit: University of Salford Press Office
