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Is Email Marketing Still a Thing?

Email marketing has been part of every marketer’s work for two decades. Throughout the years, this has grown into an integral part of digital marketing for any kind of business. However, in an era where we have countless marketing resources, is it still relevant?

For the uninitiated, email marketing is a type of digital marketing that allows you to promote your business through email. You can send emails to users that have signed up to your email list. Those emails can include updates on your business, promotion of your products/services, and more.

Email marketing has been one of the most important tools for any kind of business. It allows you to create relationships with your audience and increase your community. As a result, we have a wide range of software platforms on the market dedicated to sending emails to customers.

Relevance in the age of digital marketing

Despite other digital marketing strategies evolving, the truth is that email marketing is far from dead. In fact, it’s stronger than ever and expected to grow even further. Without any doubt, it remains to be one of the most powerful ways to connect with people. Here, we explore the main reasons why.

Maintaining personal relationships

Emails have the ability to help you build personal relationships with your audience. People are regularly checking their emails these days, so sending them a message shows that you are thinking of them. Personalized email messages like “Here is a special offer for you” or “Did you read my latest post?” is the best way to address your customers while keeping them in the loop on what’s new. Segmenting your audience into different lists is also a great way to provide each user with a personal email.

Those who have signed up to your email list have already shown interest in what you share and would like to receive emails. Of course, social media is an extremely important part of any business’s marketing strategy. However, when it comes to conversion and building relationships with the audience, email marketing is still number one.

Cost-Effective and affordable

If you’ve used an email marketing platform at any point in your work, you’ll know that it’s an easy and cost-effective solution. This allows you to reach a wide range of users with just a message.

If you’re a small business with a limited budget, email marketing is the best choice for customer acquisition and retention. On top of that, many studies proved that customers chose email as their preferred form of communication, so you won’t go wrong.

Measurable

The best email marketing tools and platforms allow you to track what happens when you send out an email. You can keep track of who opened your email, which links were clicked the most, how many people subscribed or unsubscribed, and more. These metrics will help you get a picture of how your campaigns are performing so you can make decisions for further emails.

Furthermore, most of the email marketing software allows email testing. A/B testing can help you send different variations of your campaign to different audience groups and see which variation gets the best results.

In conclusion

The benefits are countless and, with a good strategy, your business has the potential to significantly grow with emails. Of course, we cannot forget about social media and other tools that have proven to be effective in digital marketing. However, email marketing is here to stay, delivering the best results yet out there.

Photo credit: The feature image has been taken by Maxim Ilyahov.

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Simona Boskova
Tech Journalist

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