Social media marketing can, of course, also include SEO, if you talk about the social network’s internal search engine – this applies to many apps, including Pinterest. With more than 463 million active users, in Q1 2023, Pinterest is a powerful marketing tool that helps drive traffic to websites or bring in hundreds of leads every month. Unlike most social platforms, the platform’s algorithm isn’t too complex, making it easy for brands and creators to establish their pages and you can do that even without a good Pinterest marketing agency or a social media marketing app to do it all for you.
Pinterest is not only a social platform but also a search engine. No matter how much the algorithm changes, the SEO and audience-centric approach would stay constant. With SEO, you can get your brand in front of your audience on Pinterest. And with an audience-centric content strategy, you can turn views into leads. Today, let’s walk you through how to optimize your profile for SEO in 2023.
10 reason why you should be using Pinterest for marketing: pic.twitter.com/ps4j52giAe
— Oliver Boyers (@OliverBoyers) August 15, 2023
Keyword research
If you already have a brand strategy in place, it will not be a challenge to niche down your profile. So, the first thing to do is identify your competitors or other Pinterest accounts within your specific niche and analyze their profiles. Specifically, look for keywords they are targeting. For example, if your niche is home decor, your competitors may use keywords like living room decor or home decor ideas. Here’s a tip: look at long-tail keywords instead of short-tail keywords.
Keywords on Pinterest work the same way when you search in Google. They improve visibility and help you get in front of the right audience. It also helps that an SEO-friendly profile would rank higher on these platforms. Understanding keywords also gives you a better idea of what content your audience is looking for and what you should be creating.
Incorporating keywords
After you’ve done the keyword research, the next step is to start incorporating these keywords into your Pinterest profile and pins. Identify the main keywords, and use at least one of them in your profile name and one in the description. The keywords you use must stand out, but it is also important to not overdo it. Keyword stuffing kills the purpose.
One other thing to consider while doing this is the content. Look for the most popular categories and topics that are talked about in your niche on Pinterest. This will help you develop a content strategy and know exactly what your pins would be about.
Where to add keywords on Pinterest.#Pinterest #keyword #EtsySeller #Marketing pic.twitter.com/O1nVyUkiX5
— Poppy Seller Success (@poppysellertips) November 29, 2021
Create niche-specific boards
Lastly, create boards related to your niche. Include keywords specific to the topic and niche in the name and description of these boards. Using more than one or two keywords in the description here brings no harm, but make sure they sound natural. Having a minimum of ten Pinterest boards works best. Aim for one of these boards to be the collection that showcases your best content and the majority of the other boards to repin content. Include keywords in the name and description of the pins, too.
Collectively, these three steps will take an hour at most but will help you top your Pinterest strategy. Of course, this is just the tip of the iceberg, but hopefully, these tips can get you started in optimizing your Pinterest profile.
Photo credit: The feature image is owned by Pinterest and was made available as part of a press kit.
