With eco-friendly gifting practices and services, the world is looking at innovative ways for consumers to make someone’s day just a little bit more special. Gifting services have become much more simplified with the inclusion of technology. An automated gifting service called Outdone uses artificial intelligence to suggest gifts for people based on the answers the user provides to the questionnaire. Meanwhile, Arizona-based Handwrytten uses robotics to automate its gifting services.
The company’s mail service brings back the nostalgia of times when letters, postcards, and notes were handwritten. Handwrytten uses patented robots to take input and transform it into a handwritten piece using real pens. Each robot can create 500 “handwritten” cards a day which people receive over the mail.
— Handwrytten (@Handwrytten) September 7, 2021
Making customers happy
Amongst many marketing strategies, sending emails and landing in a person’s spam folder decreases the brand’s appeal manifold. A study on customer experience found that in the US, 59% of recipients will break an association with a brand over several bad customer experiences, while 17% will lose interest with only one bad experience.
Handwrytten recognizes this fragile relationship between companies and people by paying detailed attention to the improvement of the product. The company believes that sending a handwritten note or a card will have an incremental effect on retaining customers and customer relations. Although automation services aren’t a replacement for real human interactions, it surely is giving their adopters an edge in the market.
We are rolling out the next gen of our Handwryting engine which reduces line straightness. Handwriting looks more natural than ever!https://t.co/26TxBSpJLt
— Handwrytten (@Handwrytten) March 28, 2022
Pricing and branding
To try out Handwrytten’s service, you would have to sign-up to the website and choose from their collection of templates to write the message in or you can even upload your own design. The cost of the cards starts at $3.25 including postage within the US. However, with an additional $1.40, the cards can also be sent abroad.
For cards that cost $3.25, the company includes its logo on the back. They do not put the Handwrytten logo on the cards if it costs more than that. The company also designs envelopes and does not include the logo anywhere on the envelope.
YouTube: Handwrytten Robot 2
Photo credit: The feature image is symbolic and has been done by Mirko Tobias Schaefer.