On November 10, Dentsu International announced they collaborated with Microsoft to build a virtual co-space called Dentsu NXT Space, located in a digital twin of the Moon created by HeadOffice.Space. Many of the current business solutions lie in virtual collaboration solutions hence the creation of Dentsu NXT Space.
Metaverse platform for retail
Dentsu NXT Space is a virtual platform for brands and businesses to showcase their products digitally. In this collaborative effort by Microsoft, Dentsu, and HeadOffice.Space, virtual retail could become accessible to customers in the digital sphere. To showcase the platform’s functionality, the project will be shown during Consumer Electronics Show (CES) in 2023.
In Dentsu NXT Space, businesses could create a digital copy of their real-life product, and the experience could then be embedded into their digital marketing presence. The brands can also experiment and develop new ideas to display its product. Meanwhile, the brand’s products will be displayed in the online store with a guided tour.
“At Dentsu, we’d say it’s ‘near but not here’ and that is exactly why we wanted to work with Microsoft to show the world how today’s business problems can be solved in the metaverse tomorrow,” said Valerie Vacante, VP, Solutions Innovation at Dentsu.
AI-powered virtual assistance
An artificially intelligent assistant named Neva within Dentsu NXT Space will act as a tour guide to Dentsu’s digital moon. Neva runs on Unreal Engine 5 and Azure cognitive services’ text-to-speech capabilities. The trained assistant can create life-like speech and it understands 140 languages to support and enrich the user’s experiences. The hype for the hypothetical concept referred to as “metaverse” is strong these days, but if it will truly have an impact on our life or workday remains to be seen.
YouTube: Dentsu NXT Space – The Never Before
Photo credit: The images used are owned by Dentsu International and have been provided for press usage.
Editorial notice: Update 17th of November, 2022 – Following a message from Dentsu, the report was updated to correct several aspects of the article. The article was edited by Danielle Ordonez and Christopher Isak.
