The business information database Crunchbase now releases a Chrome extension to provide users with a faster tool to get contextual information when they visit websites of companies they are currently researching. While this might be useful for many activities, they are releasing this news tool primarily with a primary focus on supporting salespeople with getting insight and contact data to reach their prospects. A secondary focus is on investors checking for signals on what companies might be good candidates to buy into.
How does the Crunchbase Chrome extension work?
The Crunchbase Chrome extension can be downloaded for free on the Google Chrome Web Store, and it can also be used for free but requires a premium Crunchbase membership for some of the more advanced features. Once installed in the browser, it will show a small indication of contextual data is available on the side of the webpage as you browse websites of companies that are registered and managed in the Crunchbase database.
Suppose a user wants to explore any available data. In that case, they merely have to click on this indication from the extension. An information bar would expand into the screen, letting users navigate through all available information about the company and help find contact people you might want to contact. This data needs to be present on Crunchbase, though, and you will not find any data that would be otherwise hidden.
Handy but depends on available data
For instance, TechAcute has a Crunchbase entry, and I am listed there as a person related to this company, but it would not show any team members that have not been added. Data on Crunchbase is prepared and curated by their own team, but regular users can also add and manage additional information beyond what the moderating teams have qualified for the userbase. This allows even SMEs who are not globally known to manage their updates on the platform, to be included as part of the dataset of Crunchbase. Still, this comes with the risk, that unverified, unmanaged data might not be correct or might be outdated.
The newly released Crunchbase Chrome extension is a handy tool that quickly lets users browse contextual information about companies and people they want to learn more about. You can also integrate the tool with services such as Salesforce, Outreach, or cloud email providers. When using this extension, you can benefit from the following features.
- Finding the right people quickly
- Speed up your workflows
- Qualify leads and inspect signals
- Push qualified prospects to connected integrations to start sales sequences
If you want to give it a go, you can download the extension on the Chrome Web Store, and you can try any site on the techacute.com domain to see if it works and what kind of information you could get. If you are already using Chrunbase, this extension is very likely going to improve your overall workflow. For more insight on how it works even before you download the tool, you can check out Crunchbase’s promotional video below.
YouTube: Crunchbase Chrome Extension
Photo credit: The feature image is symbolic and was done by Alphaspirit Photos. The GIF animations in the body of the article were provided by Crunchbase for press usage.
