Blaze: Helping You Understand and Grow Your Community

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Blaze is a marketing automation and community growth tool for gaming and developer communities. It is an analytics platform for any business’s community, social media, and on-chain data. According to Blaze co-founders, Lauren Rothwell and Chirag Mahapatra, this CRM (could also read “community relationship management” in this instance) is a next-generation community growth tool. It helps clients determine which marketing and community strategies would help them achieve their goals.

Rothwell and Mahapatra created Blaze because of the prior challenges they experienced in extracting insights from communities. Now, their company is trusted by more than 50 companies, including OpenSea, SuperPlastic, and Tatsumeeko.

Establishing community KPIs and tracking campaign performance

Blaze tracks engagement in the community and active members, including the sent messages on any given day and tracking new members and their retention in the community. It helps in overlaying campaigns and events to see what strategies are most effective. Blaze also offers wallet analytics which helps tie engagement to their chain data.

Understanding and segmenting community members

Blaze can help you by assessing new members and onboarding them. It also looks at the different experiences clients have with the product and their engagement with it. This can be done by opening up user profiles to see their experience.

Blaze has a filter option to ease the process of checking specific attributes and the users associated with them. This will help your moderators get context as they align with community members.

Monitor user sentiment and distill community feedback

Blaze aims to help implement growth plans as it automatically tracks all Discord messages. This helps you to see the average sentiment in a channel and user. All you need to do is create a free account and integrate your Discord and Twitter for data analysis. Aside from that, Blaze automatically adds topics to messages and color codes them accordingly.

Red means the users feel negatively toward this part of the product or service while green means they feel positively about it. Blaze aims to simplify quantifying the ROI of your community, helping you reach out to them to build your brand. If you are interested in growing your community, you may want to try out their free demo.


YouTube: Blaze Explainer

Photo credits: The feature image has been taken from Dmitriy Shironosov.

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Eva Nikolovska
Eva Nikolovska
Tech Journalist
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