Are you curious how you could leverage Facebook to better promote and manage the digital marketing aspects for your business? There are a lot of ways to generate money online. We’ve talked about this before in my previous article. You can complete surveys, play games, or write. But what are the things we can do on the most prominent social media networking site?
Facebook is a huge beast to tame, and it won’t happen in a few days, but you can do it if you stay active and keep being real and authentic. This list tells you about the ways you can use Facebook for more than just personal reasons but for establishing a business.
1. Create a page
A page for your business is a great way to advertise. Aside from your other social media networks, Facebook is the leading platform. Therefore your business: can be easily seen, found by people, and shared among their friends in just a click.
You can also link your website or other social media accounts in Facebook. You can post updates of what’s happening to your business and have a closer grasp of your customers and their thoughts. You can also get your page sponsored for it to show up in the middle of someone’s news feed.
2. Set up ads
A lot of companies pay about $1.5 million for putting up their advertisements on Facebook. No matter where you are on Facebook, you’ll always see advertisements on your side, at the top of the page, or at the bottom.
Whether you’re scrolling through your news feed, looking at a page, watching a video, or playing a game, advertisements are everywhere! When the ad is clicked, it can direct them to your Facebook page or directly to your website.
3. Talk to clients directly from your page (AND LISTEN!)
Clients may feel more comfortable talking to you on a website they are familiar with. It helps if you have that blue check or verification mark. It tells the people you are the real deal. In one page, a lot of administrators can log in and handle the needed work.
No matter who is online, you are still viewed as the page and not as yourself. So there’s no need to link your personal accounts. It’s a fast way to reply to all of your clients and answer all of their questions. May it be through posts, comments, or through messaging them personally.
4. Sell on Facebook
A lot of businesses start up on Facebook instead of making a shopping website. Online shopping and ecommerce are widespread nowadays, and what’s a better way to shop than in the convenience of Facebook? It’s easier to contact your customers, and you can immediately update them on the status of the product.
Has it been shipped? What is the tracking number? Just private message them every now and then. A lot of people also sell second-hand items and ship them to customers all around the world. The shipping fee can be included in your service, or they can pay it—it depends on what the two parties agreed on. There are also third-party solution providers like Shopify to leverage integrated solutions on Facebook.
5. Advertise for companies
A lot of companies are too busy with work and need freelancers to make daily posts and updates on their business. They hire freelancers to advertise on different social media sites, including Facebook. They hire you to manage the page, reply to comments, make daily postings, answer customers’ questions, and make the page more pleasing. They pay you by the hour or how often you log into the page. A lot of companies need virtual assistants nowadays, and maybe you could help them.
Now you know how to use Facebook not just for posting pictures, sharing your status, or talking to acquaintances—you also know how to use it for business purposes. Try out one of these ways and see which is the best one to grow your brand and business. Tell me all about it in the comments below.
Photo credit: The feature image has been done by Gerd Altmann.