What Is Vertical Social Media?

There are many social networks available these days. Sometimes, it can be quite overwhelming to know which one to get into and how to manage each platform. There’s also a matter of considering which platforms are more fitting to one’s lifestyle and personality. Most social media networks offer messaging options, photo and video sharing, and connecting with friends. For those who prefer a more focused group and interest, vertical social media platforms may be the solution.

In a nutshell, vertical social media refers to a platform that’s targeted to a specific interest which can range from indoor to outdoor activities. People can find like-minded people with these shared interests and create a community. As for businesses, that could mean a more targeted approach when they want to market their products. Here are just some platforms.

Goodreads

If you are a book lover, you probably have a Goodreads account. This vertical social media platform is focused on bringing together readers from all over the world. You can filter books based on author, genre, and readers’ rating. It can also help users keep track of their reading habits, as one can upload books they’ve read and add future prospects to their to-read list. Users can also set reading goals and keep tabs on their progress here. While reading is an individual activity, readers may connect with fellow readers and discuss authors, books, and theories.

Strava

Adrenaline junkies who like to keep track of their workouts can explore Strava. This vertical social media uses GPS tracking to record the user’s workout in real time. The platform not only helps users record their activities, but it can also suggest future activities tailored using the user’s information. Users can also share targets with the community as well as have friendly competitions with other people. It can be a motivating factor in achieving fitness goals.

DeviantArt

Artists now have a variety of digital options on how and where to put up their artwork. Albeit being here for a long time now, DeviantArt is still a popular platform for budding artists. Because of how long it has been in the industry, this vertical social media is home to varying styles. Similar to other social media platforms, this allows artists to connect with the community. Apart from the socializing aspect, creators can also earn from their artwork as other people can ask for art commissions if they like the artist’s style. As for newbie artists, there are tutorials available to improve their skills.

Ravelry

If you are looking to harness your crafting skills, you can join a community of crochet lovers with Ravit. This vertical social media platform has a forum available for crafters to discuss projects and new knitting patterns. There’s also detailed information about knitting patterns for new knitters to try out. Ravelry also offers other companion apps and suggested websites for crafters.

LinkedIn

Professionals looking for a job opportunity or business recruiting for manpower are no strangers to LinkedIn. With this vertical social media, users can input their professional experience and connect with other professionals. It is a good platform to find past and future employers, colleagues, and other industry experts. Job postings are also available on LinkedIn, and most offer a direct application or ‘Easy Apply’ option. User updates via content sharing are also available to allow people to engage with each other.

Conclusion

The limited amount of people within the network is both the strength and weakness of vertical social media. It offers a more focused circle of connection. Genuine connections with people on the internet can be built based on these shared interests. It is also easier to find like-minded people who want to talk about those interests and become friends. For platforms involving marketing or selling products like DeviantArt, the competition may be harder but it can also provide a glimpse of what’s already out there.

Photo credit: The feature image has been taken by Eliott Reyna.
Source: Buffer