Types of Video Content Your Business Could Share


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It’s no longer a fad to use video for business; it’s the standard. According to Business Insider, in 2020, consumers will spend 84 minutes a day viewing internet videos. According to Forbes, audiences recall 95% of a message while seeing it in a video, compared to just 10% when reading the text alone. These figures demonstrate that people are viewing videos and that they are an effective tool for communication.

The good news is that it’s not too late to start creating videos if you haven’t already. Whether you work for a large corporation or a small firm, video content is an excellent way to establish credibility with prospective clients. We’ve put up a list of nine different sorts of videos for your company to get you thinking about your first (or next) video production.

Screencast video

A screencast video is just a video of your computer screen being recorded. It often contains audio, however, it is not required. Screencast films may be utilized both internally and publicly, and they can be used as stand-alone videos or as part of a larger video.

Screencasts have a wide range of applications:

  • Make short, disposable movies for customers and coworkers;
  • Record meetings;
  • Clearly communicate feedback;
  • and more.

Find more information on this topic here: https://explain.ninja/blog/types-of-digital-content-you-can-use-in-your-marketing-strategy/.

Video on social media

Video on social media may be shown in a number of formats and styles. These videos are made to be shared on social networking sites like Facebook, Twitter, and Instagram.

Each platform has its own set of rules and regulations, so keep that in mind as you prepare your video and where you want to publish it. Captions, on the other hand, should be included in all social media videos (if your video features someone talking). Because many viewers will watch the information without sound, captions are essential.

Explainer video

An explainer video does exactly what it says on the tin: it explains something. It should convey a single topic or idea in a clear and simple manner. Explainers are often used as promotional films by companies to demonstrate the value of their product or service.

Video demonstration

A demo movie demonstrates how your product works by demonstrating its features in action. The goal is to demonstrate rather than tell. If your product or service is in the software or technology sector, recording your screen directly for your demo might be beneficial.

Video of a customer testimonial

You may enable your customers to speak about their experience with your product or service by using a customer narrative video or testimonial video. These should be filmed as an interview and then edited to present the tale. They draw attention to issues or pain areas and then show how your company’s solution can address them. These movies are simple to relate to for your prospective consumers, and they demonstrate the value of your product or service.


Microvideos are brief educational videos that cover a single, specific subject. A suitable duration for a micro-video, according to eLearning and Development Consultant Josh Cavalier, is between six and sixty seconds. When making a micro-video, it’s critical to display just what’s really necessary to grasp the topic.

Presentation video

A presentation video, also known as lecture capture, is a recording of a presentation that is made accessible after it has taken place. This format may vary from a simple audio narration with a slide deck to a more formal recording, such as a TED lecture.

How-to video

An instructional video, like a training video, instructs the viewer on how to perform something. Tutorial videos, training videos, and how-to videos are all phrases that are sometimes used interchangeably. Everyone should educate their audience.

Training video

A training video is one in which the viewer is shown how to do a given activity. These may be designed to educate the audience on how to accomplish just about anything and can be used both internally and publicly. From how to log in to the software to how to create a training film, these instructional movies cover it all.

A variety of video materials will be available in your organization’s video library. Begin by selecting a few formats that you believe are appropriate for your brand and the narrative you want to tell, and then test them to see how your audience responds.

Continue to iterate, try new ideas, and don’t be afraid to mix and match various styles and kinds to discover something that suits your vision—and accomplishes your objectives. Read also helpful design tips here: https://explain.ninja/blog/good-design-vs-bad-design-5-examples-to-learn-from/.

Photo credit: The feature image has been done by Vitalik Radko.

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