A good SMS marketing strategy can help to build brand loyalty, which is helpful for a business to succeed. But if a business strategy is not implemented effectively, it may fail to reach potential customers and communicate with them. Therefore, it’s extremely important to choose your business marketing platform wisely. Textdrip, an SMS marketing tool, enables businesses to implement their SMS marketing strategies with ease.
Using the platform
When it comes to app design and usage, Textdrip claims to provide the best deliverability in the industry. The platform aims to give businesses the power to connect directly with potential leads and increase engagement levels in just a few clicks. The interface is clean and beginner-friendly, which means you don’t have to be a tech geek to operate the app.
You get a free phone number upon registration, but using multiple phone numbers is not allowed. The initial 1,000 credits are free which serves as your trial period. They also have a mobile app along with a desktop app, which allows greater mobility. It has a built-in contact manager, enabling users to add contacts individually. Alternatively, you can import a CSV file and select the contacts you wish to upload. After that, the app lets you set up automated, scheduled messages. It also gives you the option to use a quick response button and reply individually to your contacts.
Textdrip also lets users set up SMS campaigns with a set of predefined messages. For convenience, each message is sent to selected contacts at your scheduled times. To personalize it further, you can also use their merge fields option. You can also view previous conversations and automate your future text messages accordingly. They also have active customer support if you run into problems.
SMS marketing – is that still a thing?
SMS marketing has been around for a while, but it hasn’t always been popular. In more recent years, however, it’s gained traction as a way of staying connected with customers and prospects. SMS messages can be used to promote loyalty programs, provide reminders about upcoming events or promotions, and even solicit feedback. Because of its convenience and low cost compared to other forms of marketing, SMS marketing is becoming increasingly popular among businesses that want to keep their customers engaged.
SMS marketing can be a legal challenge in some countries and economic regions like the EU. For example, in India, the government has established specific regulations for sending promotional messages via SMS, such as requiring prior opt-ins from customers. In addition, some countries have laws that restrict or prohibit certain types of SMS marketing content altogether. For companies wanting to use SMS marketing, it’s important to understand the relevant regulations and make sure their activities don’t conflict with local laws.
Price plans
Textdrip operates on an automated top-up method. Every outbound message segment of 153 characters (without special characters like emojis) costs 1 credit. A message segment with special characters like emojis is 70 characters and costs 1 credit. Each credit costs $0.012. After you use up the first 500 credits, the platform automatically charges $40, and 3,333 credits are added to your account. In other words, when the credits fall below 500, it automatically charges you and adds credits to your account.
https://twitter.com/textdrip/status/1521680589010649089
There are three pricing plans for Textdrip. The basic plan allows for SMS only, where each credit is $0.012. The next is the MMS plan which has each credit costing $0.06. Inbound messages are free in both plans. The third plan is the Voice plan, which deals with calls. The minimum duration of a call should be 1 minute, and each minute costs $0.012.
The last price plan is not launched yet, but Textdrip claims to be launching it soon. All three plans charge an additional $34.99 per month for the phone number, and the platform offers a free 7-day trial for each. Overall, it seems like a promising and convenient platform for SMS marketing. Competitors are, among others, companies such as Attentive, Birdeye, Salesmsg, TextMagic, or Klaviyo.
YouTube: How to Get Started with Textdrip
Photo credit: The feature image is symbolic and has been done by LinkedIn Sales Solutions. The screenshot in the body of the article has been taken by the author for TechAcute.
