More businesses understand the power of having a digital presence, especially now since consumers are more inclined to be online than offline. While a website is important to have, it’s also equally vital that the website can cater to the needs of potential clients.
Although organizations employ UX designers to improve how customers can navigate around their websites, wouldn’t it be better to hear it from the users themselves? Of course, some tools help companies hear from their customers and improve their websites. One such tool is Scout, a service that provides a real person to test and record their initial reactions on a company’s website.
Live reaction on navigating websites
The main goal of Scout – and its makers, Conversion Crimes, for that matter – is to address the difficulty of conversion rate optimization on websites. In other words, helps companies optimize their websites for users to complete certain goals that will generate revenue for the website.
Scout helps companies identify what kinds of roadblocks users experience in completing tasks on a particular website by providing a tester to navigate the website while providing feedback. The feedback will be recorded while the website is being tested. It’s similar to what some social media influencers do when they react to something they are watching or playing, minus the video of facial reactions.
Depending on your chosen service, the Scout’s tester would look around the website for a couple of minutes which can range from a minute to 20 minutes. Again, this would depend on the tester’s tasks. While doing so, they will give their initial reactions verbally by reading out any text or saying what comes to mind while they are experiencing the website.
The service has different templates to choose from on how you want your tester to look around a particular website. If you want a plan, you can opt for a Scout plan which comes free with limited features available.
Otherwise, you can purchase the Self-serve plan which gives you more than 25 templates available – including First Impressions, Product Discovery, and Competitor Comparison. Depending on the template, it can range from $10 to $40. If you want a custom testing template in Scout, that service would be priced at $59. For enterprises that need more features, the Managed plan is priced at $299.
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Photo credit: The feature image is symbolic and has been done by iJeab.