Earlier today the Tencent Online Media Group announced the plan to form a strategic partnership with Dentsu Aegis Network to work on smart data access joints, establishing one big data ecosystem in China, by combining their separated silos into one sphere.
The benefit for Dentsu Aegis will be the ability to leverage Tencent data in order to extend and improve their programmatic buying facilitation and analyzing their customers’ brand experience and attitude.
“In the past, some companies built their own large data assets without considering that such platforms are actually isolated from each other. In addition, these companies did not have clear models for data application,”… “We are delighted to be able to collaborate with Dentsu Aegis in building an integrated data ecosystem that allows advertisers to more effectively reach their target audience, while setting industry standards and best practices for the markets.”
– Steven Chang, Corporate Vice President, Tencent
Tencent has a strong data management backbone and a good data structure that allows for such cooperation without reinventing the wheel. With all these pieces in place, Dentsu Aegis will be able to offer advertisers a very strong communication targeting, tied to a very high likelihood of matching an ad to the interest and demand of a user and future customer.
About Tencent
Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent’s diversified services include QQ, Weixin/ WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com and Tencent News for information and Tencent Video for video content.
Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a hospitable environment for partners, and staying close to users.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists.
Photo credit: Tencent / Dentsu Aegis
Source: PR Newswire
