LG ELECTRONICS AND HERE TECHNOLOGIES PARTNER ON AUTONOMOUS CARS (PRNewsfoto/LG Electronics USA) HERE HD Live Map LG News Telematics Future Tech Man sitting driving selfdriving cars cockpit inside futuristic concept image render autonomous

LG Logo 500px pngSeoul, South Korea, December 27 — LG works with HERE Technologies to push their effort to provide products that will enable self-driving cars in the future. The collaboration consists of a merge between LG’s telematics technology and HERE’s map data and location services. Those two solutions combined are planned to support carmakers around the world to build secure autonomous cars.

LG does what now?

Telematics is not a well-known field if you’re not within this industry. LG defines it as the integration of telecommunications and informatics to provide vehicle safety and entertainment services. With a specialization in this field, you can build systems with advanced capabilities in navigation and locating the vehicle by making use of technologies like GPS and DMB (Digital Multimedia Broadcasting) networks to Bluetooth, Wi-Fi, and mobile communication. Rolling out 5G-ready products in this field could be the milestone that kickstarts the ability to enable self-driving cars in the future.

“We’re presenting a new standard for autonomous mobile communication solutions in cooperation with HERE, which has unsurpassed cutting-edge automotive guidance technology,” said J.Y. Kim, executive vice president of LG’s Vehicle Components Smart Business Unit. “With partners like HERE, LG can continue to advance the next generation of connected car technologies to help prepare automakers for the self-driving era.”

HD_Live_Map_Vehicle_Localization-Here-LG-News-Cars-Street-Future-Tech-Telematics LG ELECTRONICS AND HERE TECHNOLOGIES PARTNER ON AUTONOMOUS CARS (PRNewsfoto/LG Electronics USA)

How does HERE fit in here?

In 2015, Kayla Matthews predicted that HERE could be a game changer in the future, as part of an article right here on TechAcute. As it turns out, the wait wasn’t that long. The products from HERE can help autonomous cars to better “understand” their environment. Their cloud-based HD Live Map service supports ADAS (Advanced Driver Assistance Systems) and other automated driving solutions. The system can identify lane markings, stop signs, crosswalks, speed signs, traffic lights and compute them. Unlike other similar vendors, HERE has gained a market significance when a consortium of automotive groups, consisting of Audi, BMW, and Daimler acquired HERE in 2015.

“To operate safely and efficiently, autonomous vehicles will need many kinds of robust data sources and powerful communication technologies,” said Moon Lee, vice president of HERE Technologies APAC. “We believe our Open Location Platform-powered services can play a critical role in next-generation telematics technology for autonomous vehicles, and we’re excited to be working with LG to make this a reality.”


YouTube: Map making with HERE Technologies

Photo credit: LG / HERE
Source: LG press release
Editorial notice: Quotes were provided as part of a public press release.

Hi there and thanks for reading my article! I’m Chris the founder of TechAcute. I write about technology news and share experiences from my life in the enterprise world. Drop by on Twitter and say ‘hi’ sometime. 😉