The title of this article is true. I’ve written dozens of articles about augmented reality, but I’ve never been as excited about it as I was after watching this Magic Leap video. I’m skeptical though. The thing about Magic Leap that annoys me is that they seem to be intentionally cryptic. I realize they have to be somewhat secretive since they raised 500 million in funding while still in stealth mode. I’m sure that came with stipulations. Still, I want to know the real deal.
If you don’t know what Magic Leap is, I’ll describe it using Erik Jonker‘s words since he phrased it well:
Magic Leap is a mysterious and secretive start-up that Google invested in. They just released this video. Without context, it’s difficult to evaluate whether this is the next big thing or not. Still it’s worth watching.
This video was posted about a week ago, and it already has over 2 million views. The comments on the video are almost as interesting as the video itself.
Just so we are all on the same page, I’d like to point out that this is supposedly not CGI. Is augmented reality really this cool? Can we really turn our daily lives into a video game? Will I really be able to zap mosquitoes from across the room?
The more I type this, the more I think it’s BS, but thinking about it makes me very excited for the future of augmented reality. Whether we think this is CGI, a composited 3D video or whatever, it doesn’t matter. It’s damn cool, and it inspires me regardless.
Carl Hancock‘s response to this video is probably the most accurate:
The game and the other apps are concept. What is real is the augmented reality visuals themselves. The augmented reality glasses to make what is in this concept video possible is what the real product is. What you see in the video is what you’d see with the Magic Leap glasses on.
Magic Leap, if you were trying to create a buzz with this video, you were successful. Congrats. When you’re ready to talk about the making of this video and the future of augmented reality, we’ll all be listening. If you’d like to learn more about Magic Leap, you can click over to Here’s What We Know About Magic Leap so Far on Engadget.
I don’t care if this is real or not. I just want it in my life right now.
YouTube: Just another day in the office at Magic Leap (by Magic Leap)
Diana is a USC graduate, tech entrepreneur and member of the Apple Consultants Network. She has written 4,200+ blog posts around the blogosphere. She loves innovation, creativity and grande Java Chips. She’s also a frequent user of the force. Connect with her on Twitter at @adamsconsulting or email me at [email protected].