Fake products have become a common thing in the present-day marketplace. They are literally everywhere, and people often fall into the trap of buying them. These products continue to pose serious risks for both businesses and consumers. Aside from financial loss, it also damages the consumer’s trust in respectable brands and companies. To help companies tackle this problem, Alitheon, a US-based company, has developed a new AI-based mobile optical AI solution known as FeaturePrint. They aim to identify fake and counterfeit products based on a single photo taken with your smartphone.
Identifying authenticity
Alitheon has developed FeaturePrint using advanced Optical Al software, ensuring you don’t need to depend on any holograms, bar codes, or markers. You just need to take a picture of any part or component of a product. From there, the tech will reveal all the digital traces associated with it, including its authenticity. The company claims the Optical-Al software in the solution has the ability to carefully examine the small surface features of any physical item and translate them into distinct numerical values.
#counterfeit is spreading globally. From fake batteries to medicine, everyone is at risk – and they don’t even know it.
With #FeaturePrint, our optical #AI technology, #Alitheon has the answer. pic.twitter.com/0sqma7piMU— Alitheon (@alitheon) April 10, 2023
From high-priced gold bars and other expensive metals to luxury and collectible items, FeaturePrint claims that no two products are identical, even if they are manufactured on the same assembly line. The optical AI solution runs on modern algorithms that provide an unmatched level of verification by properly distinguishing specific products. Apart from fake products, it can also recognize damaged and broken products and is said to work well even if the objects are rotated or captured from a different angle. With this solution, Alitheon aims to help businesses and corporate agencies overcome counterfeit issues in production. Since this product is geared towards protecting the products of a company, the optical AI solution is available only to businesses and other production companies. This means that it is not available to consumers.
The B2B model aims to provide businesses with a platform to avoid the horror of financial losses because of fake items. Implementing these technologies can’t be done overnight, and it requires companies to register with FeaturePrint. Various industries have already begun to adopt this technology, including well-known companies like FAST Sneaks and is recognized by organizations such as the London Bullion Market Association. As precious metal markets face mounting threats to human rights, the environment, and the economy, the GBI Initiative works to combat illicit trade and reduce fraudulent gold bars in the global supply chain, so this is in their interest as well.
Identify, authenticate, and trace all by simply taking a photo of your package! No stickers, bar codes, holograms, or tags (all of which can fall off, be removed, and even faked).
Is my package what I think it is? And inside of it, is the product what it should be? #FeaturePrint https://t.co/6lEvdpk4dl— Alitheon (@alitheon) June 8, 2023
Final thoughts
Alitheon’s FeaturePrint solution can help protect businesses, and hopefully, it opens up for consumers as well. Using this eases the process of authenticating and tracing purchased goods based on a simple photo taken on a smartphone. The platform aims to offer a reliable and effective solution compared to traditional methods like QR codes and RFID tags. It is also refreshing to see Al making advancements in these fields rather than serving as a chatbox.
YouTube: FeaturePrint by Alitheon. When Authenticity Matters.
Photo credit: The feature image is symbolic and has been created by Christopher Isak with Midjourney for TechAcute.
Sources: PR Newswire / PR Newswire
Editorial notice: On the 10th of July 2023 we received information from Alitheon’s press representatives about some details that were not correctly explained. We have now (July 11) changed the article to reflect that LBMA is not a client, but has recognized Alitheon’s solution. It was also clarified that this is an “optical AI solution” and not a mobile app as well as it’s targeted for B2B and not consumers.
