Huawei announced that we are getting their new flagship line-up: the P40 series. Following the likes of Apple and Samsung, the line-up includes the P40, the P40 Pro, and P40 Pro+.
A few weeks before this official announcement, the Huawei Consumer Business Group sent some phones to different tech news sites for testing. This, of course, is a marketing plan to get fresh reviews about their phones on the same day that they would announce them. It seems like the marketing idea worked out for them. So far, reviews are going in a good direction.
Focus on photography
The main star of the P40 series is on their ground-breaking camera innovations. The CEO of Huawei Consumer BG Richard Yu stated that “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology.”
Even though they had some troubles with the lack of Google Mobile Services, their CEO is still positive that these things will not affect their sales. He believes that the quality of their phone is going to prevail to the people interested in their devices.
Since the focus is on their cameras, improvements were made. There was a difference between the size of the displays and the screen. However, there is a major difference between all three of these flagships. The P40 model has a triple system camera while the P40 Pro has a quad system. The P40 Pro+ has a Penta-system of cameras. No matter what system they’re working on though, what is consistent between all three is the 50-megapixel camera sensor.
The P40 series comes with the Android 10 operating system, Huawei EMUI 10.1 user interface. It still doesn’t have access to the Google Play store. They are still feeling effects from the China-USA trade war that is still going on, that ended with banning Huawei from leveraging Google services.
On the other hand, Huawei is trying to develop their own Huawei Mobile services in which they feature their own App Gallery. It might be not as good as the Google Play Store and doesn’t have most of the biggest apps available today but that might be improved going forward.
The P40 is the smallest of the three flagships announced. It features a 6.1-inch OLED display and the screen is flat. Meanwhile, the P40 Pro and P40 Pro+ each feature a 6.58-inch OLED display with new overflow displays.
Both of the higher versions are utilizing Huawei quad-curve overflow displays that feature super-narrow bezels and streamlined around corners. These are reported to have around 30% better biometric authentication for the fingerprint reader. Another feature, or lack thereof, is that we have to mention is that they don’t have a 3.5mm headphone jack.
They come in three base colors: Black, Deep Sea Blue, Ice White. Designs are compromised of glass and metal materials, with the P40 Pro+ adding a ceramic finish option that can be white or black. If you’re interested, the P40 series is out now starting at 769.92 USD on Amazon for the P40.
YouTube: HUAWEI P40 Series Launch Highlights
Photo credit: The featured images are owned by Huawei and have been provided for press usage.
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