These days everybody is talking about thinking outside the box, mainly due to rapid technological progress. When you at things from a different perspective, you can see what people actually need. In order to give a business an additional push forward, today thinking in a unique way means using technology to help you achieve your business goals. Since smartphones have become more popular than computers, the only logical step is to develop an app as a tool for your business support.
Direct marketing to users
Startups and small businesses in general do not have too many assets at their disposal for wide-scale advertising campaigns. Unlike large corporations, which can invest millions of dollars in their commercials, the marketing budget of an average startup can hardly surpass $10,000. This is simply not enough money to hire someone to create your professional campaigns. However, what small businesses can do is to use mobile apps to reach their clients directly. The most practical option for addressing clients without any mediators is the use of notifications, i.e. the push technology. For instance, small business apps should also offer some special features to enable their users to choose how often they want to be notified on updates and new products. Of course, bothering clients with new notifications constantly would have the opposite effect. Just keep it cool but informative enough with notifications.
Seamless customer support
When the goal of becoming a popular company is achieved, it is even more important not to take your customers for granted but show them that you are grateful for their loyalty. Devising a mobile app through which your customers will have a chance to contact you 24/7 and get best service will ensure continuous customer support. Business owners usually have firsthand experience with handy small business apps. What they need to do is note down what they like about other apps and what they think can be improved. The next step is implementing all the features that other apps do not have into their own app(s), making them better from their rivals’ apps.
Saving money through templates
A mobile application for business purposes can cost a lot if it is made by professionals. Of course, such a product will look unique and it is supposed to attract numerous customers to use it. However, it might be too large a bite for a startup. Wise app developers have realized that startups need simple, functional and visually neutral apps. Therefore, startup owners can count on different platforms that offer templates for making your own business apps. That way every single startup owner can build an app for free on their own to cover their basic business needs. Later, when their budget increases, they can go for advanced app solutions.
Business seems more serious
When a startup business wants to become a well-known brand, everything they do has to lead to creation of a renowned business name. It is expected from a serious and productive business owner to cover all the aspects that make a successful business. An app is a powerful tool in turning your business into a successful and reliable brand. For instance, when your customers can use an app to go through your catalogues and business deals, they will connect to you more easily. Also, it can help you get better recognition in the market, too.
While it is possible to run a business without an app, it would be a shame not to use benefits that apps offer these days. When we know that there are billions of smartphones in the world today, it is clear that the potential of business apps is huge. Business owners should not miss such a chance to improve their business performance.
Photo credit: Miki Yoshihito / StockSnap
