Too often we encounter dull, generic and uninspired ads. Marketing and creative agencies around the globe try the best to make advertising exciting and turn the ad into a sensation for their clients.
Here’s a feature by Business Insider on an ad by Gatorade in which they have built a visual technology only to impress the audience with a visual feast. Based on motion-capturing input, 2,500 switched turn water on and off to create this life-like animation.
YouTube: Water droplets create amazing human-like animations in this Gatorade ad
Photo credit: The feature image is a still from the embedded video. The content is owned by Gatorade and Business Insider.
[…] why, ultimately, CGI often simply falls short when it comes to showing human emotions. Sure, things have gotten much, […]