Home Entertainment Art Gatorade Ad Uses Water and Tech to Build Life-Like Animations without CGI...

Gatorade Ad Uses Water and Tech to Build Life-Like Animations without CGI [Video]

Too often we encounter dull, generic and uninspired ads. Marketing and creative agencies around the globe try the best to make advertising exciting and turn the ad into a sensation for their clients.

Here’s a feature by Business Insider on an ad by Gatorade in which they have built a visual technology only to impress the audience with a visual feast. Based on motion-capturing input, 2,500 switched turn water on and off to create this life-like animation.


YouTube: Water droplets create amazing human-like animations in this Gatorade ad

Photo credit: The feature image is a still from the embedded video. The content is owned by Gatorade and Business Insider.

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