Too often we encounter dull, generic and uninspired ads. Marketing and creative agencies around the globe try the best to make advertising exciting and turn the ad into a sensation for their clients.

Here’s a feature by Business Insider on an ad by Gatorade in which they have built a visual technology only to impress the audience with a visual feast. Based on motion-capturing input, 2,500 switched turn water on and off to create this life-like animation.


YouTube: Water droplets create amazing human-like animations in this Gatorade ad

Photo credit: The feature image is a still from the embedded video. The content is owned by Gatorade and Business Insider.

Hi there and thanks for reading my article! I’m Chris the founder of TechAcute. I write about technology news and share experiences from my life in the enterprise world. Drop by on Twitter and say ‘hi’ sometime. 😉