Like everything else affected by the pandemic over the past few years, organizations with physical stores took a large hit, especially during the lockdowns. While the world is opening its doors again, businesses are looking into new ways of understanding their customers better. This includes how much interaction or traffic their physical stores are getting.
Placer.ai aims to do just that by providing organizations with information on a location’s performance through data such as foot traffic and other relevant data. The platform collects data from the devices of users that are location-enabled to create insight into a particular area.
Foot traffic per location
The company ensures that users’ privacy won’t be compromised as they gather the location data by stripping the device data of any identifiers to keep anonymity. Once Placer.ai gathers the data, it determines an accurate estimation of the number of people in an area without revealing the exact location of a particular device.
The information that Placer.ai can give is invaluable for physical establishments and other areas that rely on the physical presence of people. This can include businesses in malls or organizations that are part of retail, hospitality, and even municipalities.
Apart from how many people are in an area at a given time, Placer.ai can also provide information on how competitors are doing. Imagine the information it can give if an organization wants to plan an event or make other decisions. The platform can potentially help organizations in translating the data to more customers and interactions. This can also give businesses an idea as to where they want to invest next.
At the moment, Placer.ai has a free edition available with just a simple sign-up required. It also provides a demo for organizations that want unlimited SaaS and customer service. The company will also have a customized package depending on the need of the organization.
YouTube: About Placer.ai
Photo credit: The images used are owned by Placer.ai and have been provided for press usage.