A LinkedIn Company Page is a free and easy way for small businesses to promote their products and services, recruit personnel, and share relevant, interesting updates. With over 200 million members, LinkedIn is considered the leading social networking site for professionals.
Mostly used by business-to-business companies, there is a huge opportunity for business-to-consumer companies, too. Think about it. These millions of professionals are also consumers. That means, there are opportunities for businesses to build connections with their target market on LinkedIn as well.
Create a great LinkedIn Company Page and start gaining followers and customers with these tips:
Provide a Detailed Company Profile
Promoting your company and products on LinkedIn requires that you provide complete and accurate information about what your company is all about and what you have to offer. Be specific about the details you are providing and maintain a professional tone. Be consistent with branding and add your company logo and a cover photo that matches your brand identity. This is your opportunity to show people how credible your business is and how you can be of help to them. Show them the many great points about the products or services you provide and give them a reason to call you.
Share Engaging and Relevant Information
Like Facebook, LinkedIn users are not static. They engage. It is not enough to provide details about your company and your offers, you have to show your audience that you are genuinely concerned about them by posting regular updates about things that are relevant and useful for them. Share your business blogs about helpful tips, post about recent activities involving your customers or a certain advocacy, provide updates about new products or promotions that will help them get value for less. When users see that you are a company that really connects and communicates with your followers, they will be drawn to clicking that “Follow” button and eventually making that first purchase at your store.
Your ultimate goal is to see more of your LinkedIn connections getting converted into customers. Adding a proper call-to-action on your company page will make this possible. It can be a simple sentence inviting them to go to your website where they can get to see more of your products or services and get the urge to make a purchase or book for an appointment. You can also include call-to-action on some of your posts that relate to special events or promotions.
Create a Group and Participate in Discussions
Here is another way you can establish rapport with your potential customers and business partners. Set up a LinkedIn group that other members can join. Invite your contacts to join the group where you can start discussions involving professional or business topics and other relevant content.
Optimize Your Page
When creating your LinkedIn company page, make sure you add the relevant keywords that represent your business. This will help improve your chances of being shown in the search results when users look for a particular product or service provider via LinkedIn. If you need help on search engine optimization techniques, you can sign up for an online training that will earn you a ClickMinded SEO Certification and equip you with the online marketing skills that will be useful not just for LinkedIn but for other internet marketing strategies as well.
LinkedIn, the largest professional social networking site, gives businesses an opportunity to connect with its millions of users with your own business page where you can promote your products or services. These simple tips will help you benefit more from this free online marketing tool.
About the Author
Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile.
Photo credit: LinkedIn