In the age of instant access to information, we’re exposed to false information just as frequently as the truth. And the impact of fake news is felt by the general population and, to a large extent, corporate stakeholders and investors. Research shows that disinformation can cost them up to $39bn annually.
To tackle the problem of corporate disinformation, the French company Wiztopic released a blockchain solution called Wiztrust.
Certified press releases
Created in 2019, Wiztopic’s Wiztrust solution is “the first blockchain platform to certify corporate content.” It certifies content that companies produce for public consumption. These could be press releases, shareholder reports, photo and video materials, and other B2B comms.
After a company representative publishes a piece of content, they can certify it with Wiztrust’s service. It generates a unique fingerprint for that piece of content.
This blockchain certification protects the content from being amended or faked. As a result, major news outlets like Bloomberg and Financial Times can be sure that any corporate communication with a Wiztrust certification mark is genuine. In addition, any other corporate news readers can verify the authenticity of the content on Wiztrust’s website.
As you can see below, I tried to verify Apple’s recent press release through Wiztrust. It seems that Apple isn’t one of its many clients (yet).
However, Wiztrust’s client portfolio is quite impressive. Amongst others, you can find many French and international companies like L’Oreal, banks such as Credit Agricole, insurance companies like Axa, and manufacturers like Schneider Electric. It has users in over 20 countries today.
The company opened an office in New York in 2019 to help the influential Wall Street players manage and secure their corporate communications. And in 2021, Wiztopic partnered up with Euronext Corporate Services to help fight fake news about listed companies.
YouTube: How does Gecina certify its corporate information with Wiztrust?
Photo credits: The feature image is owned by Wiztopic and has been provided for press usage. The screenshots in the article were taken by the author for TechAcute.
Sources: Alicia McElhaney (Institutional Investor)
