According to The Vision Council, about 75% of adults use some sort of vision correction and 64% of them wear eyeglasses. Blue light-blocking glasses became a necessity which blocks the blue light coming from tech screens that can worsen people’s vision and cause them to feel visually tired and have eye irritation.
Today, many companies are looking for new ideas and investing in projects that offer eyeglasses users a better and more comfortable, fashionable way to wear eyeglasses. Pair Eyewear has been a pioneer when it comes to direct-to-consumer, customizable eyewear brands, they have reimagined the experience for those who wear glasses.
Founded in 2017 by Sophia Edelstein and Nathan Kondamuri, Pair Eyewear is an online eyeglasses retailer and shop that specializes in frames for both kids and adults. They shared that the idea came to them during their days at Stanford when they “teamed up with the former head of product from Warby Parker to create an easy, affordable and fun alternative to traditional eyewear brands.” The brand has been out in the market since its launch but it wasn’t until 2020 when it gained media attention by the founders’ appearance in ABC’s show Shark Tank and landed a deal with some of the show’s investors.
PAIR Eyewear on ‘Shark Tank: The company offers affordable, fun eyewear for children. The patent-pending glasses are interchangeable. A child is able to wear blue one day, polka-dot the next and then tie-dye the next day. #eyedoctor #eyeclinic #2020EyeExam https://t.co/OacMiAfQaw pic.twitter.com/Dozk0WIux4
— Lakewood Eye Center (@LakewoodEye) March 16, 2020
How it works
Pair Eyewear has magnetic technology, allowing the customer to switch and change the top frame of the glasses whenever they want with the same pair of glasses. The base frame has two tiny magnets on each side of the frame, as well as the top frames that attach to the base frame.
Currently, Pair Eyewear glasses offer about 10 base frame models, while they have a wide catalog with more than 100 models of the top frames for customers to choose from. These top frames can have different designs, from superheroes to holiday themes. These host of other options also have new styles being added to their inventory all the time.
In addition to it, Pair Eyewear does not only provide you with simple prescription glasses, but you can also order other types of lenses that can cater to astigmatism, nonprescription readers, sunglasses, and blue-light-blocking glasses. This way you’ll have a complete Pair Eyewear experience.
— Pair Eyewear (@PairEyewear) January 17, 2022
Costing and warranty
Pair Eyewear provides high-quality and affordable glasses, along with an engaging digital experience for just $60.00 per pair including prescription lenses. This price is rated as the lowest price in the market in comparison with the average prescription ranging at $300 per pair.
While the price for Pair Eyewear’s base frames and simple vision glasses for kids and adults is $60, the top frames cost between $25 to $30, depending on the design or if it’s part of the special collaboration. You can also purchase sun tops or top frames that come with thin, nonprescription sunglass lenses although extra features to the glasses have a different price. For example, a blue light filter for your glasses will cost $49 and progressive prescription lenses will be around $199.
When ordering your pair of glasses, you can also order at least two top frames from your choice for you to be able to switch your top frame whenever you feel like it. The best part is that you don’t need to spend a lot of money on multiple pairs of prescription glasses.
New year, new ways to show off your personal style.✨
What are your style goals for 2022? Will you wear more patterns or more pops of solid color? pic.twitter.com/ynaJQI10im
— Pair Eyewear (@PairEyewear) January 4, 2022
Pair Eyewear glasses offer you 30 days of warranty if they don’t fit or if you simply don’t like them. They have a warranty policy that costs extra if you want it to extend beyond the 30-day trial window.
If you’re the type that likes pairing your fashion with your eyewear, Pair Eyewear can definitely be an option for you. You can switch up your look easily with the magnetic frames. These glasses are also an option if you want to save some money and still look cool with glasses with their fairly low prices, not to mention the multiple top frames to choose from.
YouTube: The Story Behind Pair Eyewear