Social media management app Crowdfire will soon cease operations and shut down its solution. On May 13, while using Crowdfire, users noticed an almost casual in-app message announcing that the platform would soon shut down. The social media management tool, which has been operational for 15 years, is set to cease all services on May 15, leaving users with only two days to prepare for its closure.
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Wanting to understand more about this decision, I contacted the company for clarification. Crowdfire responded to my inquiry with the following statement: “Over the years, the social media landscape has changed dramatically. Rising API costs, increasing infrastructure expenses, and the emergence of built-in publishing tools on social apps have made it harder for third-party tools like Crowdfire to thrive. Despite our best efforts to adapt and innovate, continuing to operate sustainably is no longer possible.”
A swift goodbye, with users unsure about next steps
The company also highlighted some of the operational hurdles it has faced in recent years. These include the growing presence of native tools integrated within platforms like Instagram and Twitter, which appeared to reduce demand for external solutions like Crowdfire. Additionally, they cited issues with rising costs as a contributing factor.
Crowdfire acknowledged the limited time its users have to pivot to alternative solutions. Their response to my query also included a note of appreciation for their user base. “We know this is unexpected, and we want to thank our users from the bottom of our hearts for being part of our journey. Their creativity, support, and trust have meant everything to us,” they stated. The company also mentioned efforts to assist in the transition, saying, “We’re currently speaking with a few trusted platforms and may be able to offer you an exclusive referral option to switch with ease.”
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Despite still offering paid plans even today, the clock is ticking down to May 15, and users need to take swift action to seek out new tools to manage their social media workflows. The closure marks the end of Crowdfire as a resource in this space.
Photo credit: The feature image is symbolic and has been done by Sfio Cracho.
Source: Message for logged-in users, email confirmation from an unnamed member of the Crowdfire staff.
