Should you optimize for lawyer/attorney SEO?
If you’re an attorney, you may already be familiar with the many keyword-rich terms that you can use in your company name and email signature. You may have also received training on how to use other search-friendly features to improve your website’s SEO (Search Engine Optimization).
But if you’re like most attorneys, you probably aren’t a search savant. An attorney with high-quality expertise who’s not using the latest tricks for improving search engine rankings could easily be outranked by a general practice lawyer with an optimized website.
Search engine optimization can be a challenge as your page grows and attracts more visitors. If you want to optimize to rank well in searches, yet you don’t really know how to – ask Develux. Their professional team can help you develop perfect lawyer SEO techniques that can help you reach the highest of rankings. Trust them with the marketing side of your business, and watch it grow faster than ever.
Now, to make sure that your site isn’t outranked, there are several things to think about.
How to boost SEO for a law firm?
1. Use keywords in your headings
As strange as it sounds, lawyers often have one of the industry’s worst link-building strategies. Even though they rank well in search engines thanks to their names and locations, they don’t tend to connect their pages often because they don’t use keywords.
If you want to rank well, use keywords in your headings. If you’re the only lawyer in the city, that’s fine — focus on your firm’s name and location instead. But if your firm is part of a national network, consider using other keywords related to legal services or law practice management.
A good keyword list should contain words that are relevant to your business. If you’re a divorce lawyer, for example, you might want to include terms like “divorce,” “child support,” or “custody” in your list. If you practice intellectual property law, you might want to use phrases like “patent infringement,” “trade secret theft,” or “trademark violation.” Implementing keyword SEO tactics is vital.
2. Include links to your website and social media profiles
Any law firm SEO expert knows both Google and Bing reward sites with quality links by boosting their rankings. And social media profiles are becoming increasingly important as more people seek advice online rather than seeking it from their friends or colleagues.
To get your web page seen, you need to be sure it’s found through multiple channels, including social media platforms and professional networking sites. Those seeking to increase their online visibility often overlook these two areas, but they’re critical. The best way to find these sites is by searching Google for keywords relating to your practices (doctors? lawyers? tax preparation?). These are the places where you need to be present for your page to be found and recognized by potential clients looking for you.
If you’re using social media for marketing purposes, posting relevant content is one of the essential steps in getting your message out there. Just like SEO, this involves making sure that your content is targeted toward specific audiences. It’s not a good idea to just randomly post things and expect it to reach people searching for a lawyer. Instead, use hashtags or keywords associated with your industry when promoting yourself on social media platforms.
3. Link-building techniques
Link building remains one of the most critical elements of SEO because it helps you to build authority in search engines and develop links to your web page from other sites.
If you’re a lawyer looking for more clients, a link from an authoritative site can help you get the kind of attention that will generate new clients. You can use your own site to build links and create a more authoritative domain with a presence in the search engines. This will help improve your rankings and make it more likely that potential clients will find your page.
However, if you have an established practice, or if you are already doing some great work but aren’t getting the kind of attention you’d like, it might be time to think about starting a link-building campaign. With some careful planning and hard work, you can use these tactics to propel your website into the ranks of the top attorneys in the area.
If you’re just getting started with your law practice, it’s probably best to focus on improving your content first. Then you can start using online tools to build your links.
4. Make your site mobile-ready
Mobile devices are the fastest-growing information market, so it’s important to consider that your website might need to be optimized for these devices.
Phones have different features than traditional computers, and they use a different search index than their desktop counterparts. To gain the best visibility in search engines, you need to ensure that your site is responsive and mobile-friendly.
There are a few things you can do to make sure your web page is mobile-friendly:
Simplicity
The most important part of optimizing your site for mobile is keeping it simple and clean. Instead of spending hours and hours creating complicated templates, make your site as easy to navigate on mobile devices as it is on desktop computers.
Accessibility
When designing your page, make sure that all images are optimized for the device that will be accessing them. This means providing high-quality content and text to fill out the screen.
Tags
Make sure you include alt tags with all images on your site. These attribute tags give users more information about the images on your site to experience a better browsing experience when using their mobile device.
5. Use clever meta descriptions
If you’re trying to increase the number of visitors to your page and you want that traffic to be as targeted as possible, then consider making use of the powerful and flexible meta description tool on your website. This is mainly because they can help you get a higher ranking in search engine results pages (SERPs), although there are other benefits too.
Here are some tips on how to use meta descriptions effectively:
- Add keywords at the beginning of your description, which will make sure that search engines pick it up.
- Ensure that they don’t exceed more than 160 characters so that they don’t run into any issues with their layout when displayed in SERPs.
- Include relevant keywords in your description to help visitors find everything they want quicker.
- Be careful not to over-optimize your meta descriptions by using too many synonyms or too much jargon or slang.
Final thoughts
If you’re an attorney, your web page is an extension of your business. It should reflect the type of work you do, the areas of law in which you specialize, and the services you offer to prospective clients.
In some cases, a website is a necessity. If you’re representing a large firm, it’s essential to have a site that showcases your work and shows potential clients what makes your firm unique from others in the industry. But in other cases, you can create the page yourself or pay someone else to build it for you.
It’s important to keep in mind that starting an online presence is only one part of building a successful legal practice. Clever attorney SEO techniques are here to help your business stand out, attract more clients, and reach out to many others who need your help.
YouTube: SEO in 2022 – 5 SEO Tips You MUST Focus on This Year
Photo credit: The feature image has been done by Xart Production. The photo in the body of the article was taken by Tierney.
