Recently someone asked me which smartphone is the best one. The truth is, almost all of them are very good. It comes down to personal preference regarding individual features. I remember when the iPhone 3G came out. Everyone freaked out about it. I still have my first iPhone. It feels like a tech artifact now. Here are some retro Apple designs that are still beautiful even today.
I’m a consultant in the Apple Consultants Network now, but I experienced the beauty of Apple designs even as a young child. I remember my Uncle had an Apple computer, and I loved playing on it. Back then, Apple wasn’t cool, and most people couldn’t understand why he liked that computer so much. Fast forward a few decades, and now I can’t live without my MacBook and iMac.
It’s fun to watch the evolution of Apple designs. Even back in the ’80s, their strategic design strategy was evolving. You can see that in the pictures of these prototypes.
According to Twisted Sifter:
“Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982…The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple’s Business Strategy. By this, Apple grew from an originally technology focused company into one of the world’s most successful, global brands, and this was achieved by creating and delivering innovative and intelligent products.”
There will probably be an Android vs. iPhone debate for many more years to come. I’m using an Android phone now, and so are most of my friends. Regardless of that though, Apple designs will always be close to my heart. They are an integral part of my childhood, my teenage years and my adult life. Thank you for all the inspiration over the years, Apple.