Nowadays, hardly any everyday activity can go without enjoying the perks of living in the 21st century, and there is no difference when it come to your business. Many young entrepreneurs, who are just beginners in their line of business use computer and a mobile phone, but they do not know that it can be used to contact clients and potential customers, and so much more. For those who can not be defined as ‘computer whizzes’, we have a couple of ideas how to use technology to promote and expand your business.
You immediately think of Facebook and Twitter, sharing pictures, songs, chasing likes and positive comments, but what many are not aware of is that social media marketing is one of the most effective ways of advertising. You can put up pictures, your contact information, and detailed information about you and the product. Because people spend most of their days on their social networks profiles, there is a high possibility that they will spot the advertisement, and what you need to do is make it interesting and to the point, so that it would attract attention next to the new Maroon 5 song someone has posted.
Many promotional e-mails go straight to junk mail, however, those few that make it to inbox might just change the game to your advantage. Yes, people do get annoyed whit messages of this type, but you need to be persistent and send them regularly, as someone will eventually need just what you have to offer. Also, after selling a product to your customer, offer to send them newsletters and inform them regularly about your newest products, and they are bound to come back to your store. And do not forget to include information about discounts, and to offer them to your regulars. Besides this, do not forget about the old fashioned way of advertising, printing out leaflets and posters, so find a reliable printing companies in Melbourne and hit the streets.
Modern way of living makes people spend most of their days locked up in their room at home or at the office, behind their desks staring at the screen. Nobody has the time to get out to the world and search for what they need, but they go online, and that is why you need to offer your customers the possibility of online shopping. There are many online marketplaces you can choose from, the most popular being Amazon and eBay, you just need to decide which suits you and your needs best.
Most do not know that Skype is not just used to contact a relative who lives across the world, but you can also use it to communicate with foreign clients and partners. Do not limit yourself to local market, but use the possibility of online conferencing to spread all over the world. You can also share files and information with the Cloud, and you can access it anytime, anywhere, with any electronic device you, your partner or a customer own.
As you can see, there are many positive aspects of using technology in your business – you can attract customers, contact your partners, and make sales, and with it, your business is bound to get more successful.
About the Author
Dan Radak is VPS security specialist. Currently employed as a consultant in a couple of Web Hosting companies. Also, he is a web writer and co-author on several technology websites. In his free time he makes homegrown beer. You can reach him on Twitter.
Photo credit: Sebastiaan ter Burg