As a child, I remember being fascinated by the fortune cookies that I saw in movies and TV shows. They always seemed so magical, always prophetic and precise. I’ve never believed in horoscopes or similar stuff, but fortune cookies at the time seemed to be the real deal. So, when I finally had the chance to crack open my first fortune cookie, it was disappointing to see a dull message with no soul coming from a limited pool of messages. Children of today won’t have to experience the same disappointment. OpenFortune‘s AI integration in the fortune-cookie-making process promises to deliver unique messages to each customer.
Delivering the message
From now on, ChatGPT will be handling message generation. Market research conducted by OpenFortune beforehand revealed that the AI produces never-before-seen messages that are more appealing all at an exponentially faster rate.
Did you know? The fortune cookie was invented by a Japanese resident of San Francisco. #SFfunfacts
Source: Mental Floss pic.twitter.com/k5ezZonr4v— San Francisco City FC (@SFCityFC) March 19, 2020
Since OpenFortune already collaborates with over 47,000 restaurants, potentially tens of thousands of messages are going to be generated uniquely every day. As human touch remains an integral part of writing the appropriate prompts to generate the messages, the company has no intention of laying off the copywriting team.
Cookie breakdown
There’s more to this story than just unique fortune cookie messages. OpenFortune is a company specializing in advertising through fortune cookies. By featuring brand messaging on the back of the fortune messages, they aim at emotionally connecting the companies and the customers. Creating more exciting and appealing messages is a win-win for both the advertised companies and the customers. It’s nice seeing how, in a world where we’re bombarded with advertisements from every angle, there can be interesting and memorable ways to include them. Of course, you might find it weird at first glance how ads reach even the back of your fortune cookie.
Emotions drive decision making.
Take a look at how @NAU decided to take their marketing efforts to a new level 🥠🔮 #marketing pic.twitter.com/iPpMrtZW0u
— OpenFortune (@OpenFortune) October 6, 2022
We often hear how people are scared of AI replacing us; in some fields, they already started to. The methodology OpenFortune took is a pristine example of the right way to integrate AI without replacing humans. Productivity and output increased not only through AI but through collaboration between technology and the copywriting team.
Matt Williams, CEO of OpenFortune, commented that the number one feedback they get from customers is that they would want new, unique messages in each fortune cookie — the same problem I had all those years ago. The solution the company provides seems like a 1:1 match that completely solves this issue. As for me, I look forward to opening my first AI-generated fortune cookie. Maybe this time, I will get that magical experience I expected as a child.
Photo credits: The feature image is owned by OpenFortune and has been provided for press usage.
Sources: PR Newswire / Jeff Gifford (Phoenix Business Journal)
