Tech giants like Facebook, Google, Tinder, and Apple are taking up the battle against online crime and fraud. Apple alone has blocked over $2 billion in fraudulent transactions in 2022 to safeguard its users against abuse and fraud.
How Apple protects users
Apple proactively and strictly prevents fraud in the App Store with multilayered protection and detection measures. Preventive measures include:
- They were performing safety checks on every app before it is available on the App Store. Tools like Xcode and App Store Connect verify that apps use authorized technologies and are free from malware.
- Reviewing over 100,000 app submissions every week. Apple rejected nearly 1.7 million apps in 2022. The reason was failing to meet Apple’s high privacy, security, and content standards.
- Removing fraudulent developer accounts and customer accounts, terminating over 428,000 developer accounts, and disabling over 282 million customer accounts for fraud and abuse in 2022.
- Blocking unauthorized marketplaces and apps that can imitate or alter popular apps without the consent of their developers. This prevented nearly 57,000 untrustworthy apps from reaching users in 2022.
As a result of these efforts, Apple prevented over $2 billion in potentially fraudulent transactions in 2022. This includes blocking almost 3.9 million stolen credit cards from being used on the platform. Its App Store also banned 714,000 accounts from transacting again and stopped close to 3.9 million attempts to install or launch apps distributed illicitly through the Developer Enterprise Program.
Retaining users’ trust
While users should be aware of how to stay safe and secure online, Apple’s approach to blocking fraudulent transactions prevents fraudsters from accessing its users’ personal data, payment methods, or accounts. This helps users avoid identity theft, unauthorized charges, phishing scams, and other risks compromising their privacy and security.
More than that, Apple’s approach also ensures user trust and satisfaction. It also creates a safe space for developers on the App Store to grow their businesses and showcase their ideas without facing unfair competition or fraudsters.
Photo credits: The images used are owned by Apple and have been made available for press usage.