Domain names are often not given enough attention for their ability to drive traffic to your website even though they work as an ambassador for your online brand building. It’s important to understand your choice of domain name plays a crucial role in your tech website’s overall success. Now, you might think that finding that perfect domain name is hard, because, after all the best domain names are already taken. Firstly, that’s not true; and secondly, this post is meant to help you find your perfect domain name. Let’s jump right in!
Here’s a quick rundown of 5 super useful tips for choosing a winning domain name for your tech startup or blog. With these simple guidelines, you’ll be able to nail the one that’s creative, smart and, most importantly, effective.
How to choose an effective domain name that creates an impact?
Let’s be real: websites have been around for over 20 years, and your site needs to have a unique name. But is that really a creative challenge? Well, it used to be until the internet was limited to .com, .net and .org domain extensions. The good news is that now there are over 1200 new domain extensions available to you, and the next best news is that there is a domain extension or TLD (for top-level domain), that is meant specifically for the tech industry – .TECH. Since it’s a new domain extension, it offers creative freedom as well as availability of short, brandable names that resonate with your target audience.
Now that we understand that we have access to new domain extensions, we can loop in all the elements of a good domain name when making a choice.
What makes up a good domain name?
A name that is relatable and memorable is a good domain name. New domain extensions such as .tech (for technology) and .store (for retail and eCommerce) help you do just that. At the end of the day, you want your audience to think of you first when they have a need that your product or service can fulfill.
Let’s start with the basics. A good domain name is:
- Brandable: shop-tech.com would be hard to say, or remember. However, tech is amazing as it’s unique, memorable, and stands out.
- Short: Fewer the characters, the easier it is to type, speak and, share your domain name. Compare tech to viacomtech.com
- Pronounceable: If you can’t easily pronounce the name, you’re going to lose memorability and the benefits of brandability that you’ve created. Zukcusfsh.com may be unique but will not make the cut when it comes to finding your website. On the other hand, tech is loud and clear.
- Intuitive: A domain name that gives an idea of what it is about scores maximum brownie points. tech is obviously, intuitively about breaking into technology.
How to choose a domain name?
If you’re operating in the tech industry or have any resemblance to it in your work, then the .tech domain extension can do wonders for your domain name. Here are some instances:
1. Include industry relevant keywords: Tech is a self-explanatory word. It immediately establishes your industry and builds a connection with the user. Try to think of words that can compliment tech. For example, if you provide technical support in the construction industry, then try this:
2. Give out a long-term message: Your domain doesn’t necessarily have to mention your product. You could give a visionary statement or a call-to-action in your domain name making it more meaningful. Something along the lines of:
The name clearly communicates what your website does (educate about technology). You can then straight go ahead and explain how you plan to do that because you’ve established what you’re doing in your name. Great, right?
3. Be descriptive of your industry: This is an excellent opportunity to showcase your industry expertise through your domain name. For example, cryptosecurities.tech clearly defines what your business is about. Having such keywords in your domain name attracts the right kind of traffic too.
Another great example is hollywood.tech, a website that connects Hollywood celebrities with tech brands for online promotions.
4. Make it geo-specific with location keywords: Could there be a better name than the one that highlights the region you operate in, your industry and what is it specifically that you deal with? Look at this example:
5. Build a connection between your brand and the industry
One of the ways for your business to build a great positioning from the start is to associate your brand name with your industry in your domain name. Here are some examples:
- Consumer Technology Association (tech)
- Consumer Electronics Show (tech), the world’s largest electronics trade event
- Intel’s tech content portal (tech)
To stand out from the competition, having a new age name for a new age business helps. These examples show how young startups and SMBs with massive potential are looking at new domains as their brand identity.
The possibilities of a unique domain extension are endless with a .tech or any other domain extension for that matter. With the right mix of creativity and brand strategy, you’ll be able to find the name that works wonders for you right from the start.
Photo credit: The domain availability screenshots are taken from GoDaddy.com. “Startup team fist-bump” photo has been done by Rawpixel. “Man working on whiteboard” photo was done by Startup Stock Photos.
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