Ngo-Ephreli inkampani yokubonisana ngemikhiqizo yaseBrithani naseMelika Ama-olff wolins ikhipha idizayini yelogo entsha esebenzisanayo, esabela ngokoqobo ezwini lekhasimende ukuze lishintshe umbala nomumo. Inkampani yezingcingo yaseBrazil i-Oi ibaqashele lokhu kulungiswa kabusha komkhiqizo wokuhlola. Isitudiyo sokuklama Iyafundisa ibasekele futhi bakhe isoftware, esabela ekufakweni komsindo futhi eguqula uphawu lwe-logo.
Le ndlela iyintsha futhi iyintsha yokwakha ilogo entsha. Imvamisa ukucubungula okuzungeze i-logo kuyisisekelo esingcwele sokuxhumana komkhiqizo nobunikazi bezinkampani. Umqondo wokungaguquguquki uphonswa inselelo ekugcineni ngombono wokwethula i-logo exhumanayo, esabela kokufakwayo futhi iguqule ukwakheka kwayo nombala ngokususelwa kulokho kokufaka.
Ngakolunye uhlangothi lokhu kuveza umbono omangalisayo wokubopha amakhasimende kulo mkhiqizo. Ikhasimende lizizwa linomuzwa wokuthi liphethe uhlobo lwalo olukhethekile lwelogo futhi liyalawula. Ngaphezu kwalokho, lokhu futhi kuwuphawu olusha lwekhasimende "elizwakala". I- izwi lekhasimende nokuthi kuzwiwe noma cha kungenza umthelela onamandla ebudlelwaneni obuphakathi kwamakhasimende nomkhiqizo futhi kungashintsha nesithunzi somphakathi salo mkhiqizo.
IVimeo: Ukwenza i-Oi logo generator
Izinguqulo zelogo ezisebenzisanayo zizosetshenziswa ezindaweni ezidijithali ezivumelayo "isenzo esibukhoma" kanye nenguqulo ehlukile yekhasimende yelogo izosetshenziswa ekuphrintiwe, njengama-invoyisi nezinye izincwadi.
“Njengebhizinisi bekufanele siguquke ukuze sihlangabezane kangcono nemikhuba nokuziphatha okuguqukayo kwamakhasimende ethu. Ngakho-ke sibuze uWolff Olins owadala uhlobo lokuqala lwe-Oi ukusisiza silivumelanise nezinga elilandelayo lokukhula. Bakwenze ukuthi kusabele ngempela kumsebenzisi futhi kulingane ngokuphelele nesikhathi sedijithali. ” U-Eric Albanese, uMqondisi Wezokuxhumana kanye noBrand, Oi
Ithimba le-Wolff Olins elibambe iqhaza kulo msebenzi lalinoCampbell Butler, uFleur Isbell, u-Owen Hughes, u-Estelle Wackermann, uMorgan Holt, uBen Gibbs noSairah Ashman. Lo mkhankaso ubudluliselwa emphakathini nasezinkundleni zokuxhumana kusetshenziswa i- hashtag #MyOi.
I-YouTube: I-Wolff Olins idizayina ilogo evuselela umsindo yenkampani yezingcingo
Ngokuchofoza dlala, uyavumelana ne-YouTube Imigomo Yesevisi futhi Inqubomgomo yobumfihlo. Idatha ingase yabiwe ne-YouTube/Google.
Isikweletu sezithombe: Wolff Olins / Oi
Umthombo: Emma Tucker (deceen) / Wolff Olins / Wikipedia
