Ubuchwepheshe bedijithali manje sebufinyelele kude nakude kuyo yonke imikhakha yebhizinisi, kusukela emikhankasweni yezikhangiso kuya ekusebenzelaneni kwamakhasimende. Akuwona amabhizinisi amakhulu kuphela angazuza kulolu shintsho. Ngisho namabhizinisi amancane naphakathi nendawo angazuza okuningi ngokumaketha kwedijithali. Phela, ibhizinisi ngalinye lidinga inqubo ephumelelayo yokufinyelela izethameli eziqondiwe kuze kufike ekuthengiseni.
Ukumaketha kwedijithali sekuyingxenye ebalulekile ngokungenakuphikwa yanoma yiliphi isu lokumaketha lebhizinisi. Ake sithole ukuthi ingakungenisa kanjani imali yebhizinisi lakho.
Kuyini ukumaketha kwedijithali?
Njengoba igama lisho, leli su lokumaketha lisebenzisa imidiya eku-inthanethi kanye nobuchwepheshe bedijithali ukusebenzisa amasu okumaketha. Ungakwazi ukuqasha ithimba langaphakathi noma usizo oluvela kuchwepheshe izinsiza zokumaketha nge-inthanethi.
ezokuxhum amakhulukazi namasayithi e-microblogging okuhlanganisa i-Facebook, i-Google, ne-Instagram, sebenzisa ama-algorithms athinta ukubonakala kwakho kanye nezindleko zesikhangiso. Le misebenzi yokumaketha ivumela amabhizinisi ukuthi axhumane namakhasimende awo ngedijithali. Ukumaketha kwedijithali kuwuchungechunge olunezindlela ezahlukahlukene, ezinye zazo yilezi:
- marketing Okuqukethwe
- Ukusebenziseka ngokuphelele kwezinjini zokucinga (i-SEO)
- Qhafaza ngokuchofoza ngakunye (i-PPC)
- Ukumaketha okungakahleleki
- Ukumaketha kwenkundla yezokuxhumana (SMM)
- kokujoyina
- Ukumaketha nge-imeyili
Ukuze uthole ukubonakala, ithimba lokumaketha nabanikazi bamabhizinisi ngokufanayo kufanele bajwayelane namathrendi nezindlela zakamuva. Ukuze wenze imbuyiselo eminingi, udinga ukuqinisekisa ukuthi ithimba litshala imali ezinhlotsheni ezifanele zemidiya nemisebenzi.
Ukumaketha kwedijithali kungahlanganiswa kube yizinsika eziyisithupha ezibalulekile okufanele iqembu lizazi ukuze kuthuthukiswe isu elisebenzayo. Nazi izinsika ngamafuphi:
- Isu nokuphatha: Imigomo - izibalo, isu, izinsiza, isakhiwo, ubuchwepheshe bokumaketha, idatha, ukuhlanganiswa, ukumaketha, nokuqondanisa ukuthengisa.
- Imigomo nesilinganiso: Izibikezelo, ukubika kwedijithali, isichasiso, kanye ukuqonda komthengi.
- Imidiya: Kokubili imidiya ekhokhelwayo nephethwe, usesho, umphakathi, kanye nezikhangiso eziboniswayo.
- Okuhlangenwe nakho: iwebhusayithi, izinhlelo zokusebenza, isevisi yamakhasimende.
- Imiyalezo: Inkundla yezokuxhumana, i-imeyili, ingxoxo, nokusebenzisana komuntu siqu.
- Okuqukethwe: Amathuluzi asebenzisanayo, umkhiqizo nokuqukethwe kwebhulogi, ukulanda kwe-PDF.
Umthelela wokumaketha kwedijithali
Umthelela wokumaketha kwedijithali mkhulu futhi uyabonakala kukho konke ukuxhumana kwabantu, imikhuba, kanye nezindlela zokuphila, njengoba kubonakala ezibalweni ezilandelayo.
- Cishe abantu abayizigidi eziyizinkulungwane ezingu-3.03 basebenzisa uhlobo oluthile lwenkundla yezokuxhumana. Ukutholakala kwe-inthanethi kugqame kakhulu kunangaphambili, kubhebhezelwa nawubhubhane.
- Amaphesenti angama-93 awo wonke ama-website ethrafikhi angabangelwa izinjini zokusesha.
- Amaphesenti angama-82 abantu acwaninga ku-inthanethi ngaphambi kokuthenga.
- Amaphesenti angama-50 wabathengi aqiniswa amagama emikhiqizo noma agunyazwe abathonya emiphumeleni yosesho.
Izinzuzo zokumaketha kwedijithali
Ukuze uthole izinzuzo zokumaketha kwedijithali, udinga ukuqaphela izinzuzo zako, esizozithinta kafushane.
1. Ukufinyelela kweselula
Ngamaphesenti angama-77 abasebenzisi be-smartphone e-US kuphela, kunengqondo ukuthi amabhizinisi asebenzise ukumaketha kwedijithali ukufinyelela izethameli ngezikhangiso, ama-imeyili, imibhalo, nenkundla yezokuxhumana. Ungakwazi ukuxhumana namakhasimende ngokusebenzisa izinhlelo zokusebenza nezinkundla ezahlukene ngenkathi ukumafoni awo.
2. Ukuvumelana nezimo
Ubuhle bokumaketha kwedijithali buseziningi zezinketho zakho. Ungakwazi ukumaketha ngokusebenzisa inkundla yezokuxhumana, okuthunyelwe kwebhulogi, ama-imeyili, izikhangiso zezibhengezo, nokuningi. Uhlu olubanzi lwamathuba luvumela ukuhlolwa kwamasu ahlukene, angasiza ukuhlonza elingcono kakhulu kuyilapho kumisa imikhankaso engasebenzi kahle.
3. Ukwandiswa
Umthelela nokuduma kokuthenga ku-inthanethi kuye kwanda ngesikhathi sodlame. Futhi iyiphi indlela engcono kunokumaketha kwedijithali yokwandisa ukuqashelwa komkhiqizo wakho futhi ujabulele izitayela ezikhuphukayo zokuthengisa?
4. Multimedia
Indlela yokuhlanganyela ehlanganisa okuqukethwe okuhlukahlukene, okuhlanganisa ividiyo, amabhulogi, izithombe, nomsindo, inempendulo engcono kakhulu ekubekweni komkhiqizo kunezinye izindlela.
5. Ukubandakanyeka kwabathonya
Inkundla yezokuxhumana ibe nomthelela omkhulu kumasu okumaketha. Ngezibalo ezinethonya elikhulu emikhiqizweni yesiko lesimanje eligunyaza izibambo zabo zenkundla yezokuxhumana, abalandeli babo bangaba amakhasimende akho uma udlala amakhadi akho kahle.
6. Igunya
Sebenzisa umkhiqizo noma imboni yakho ukuze ukhulume ngokukhululekile ngezindaba zomhlaba wangempela futhi udale izingxoxo. Lokhu kukwenza ukwazi ukusungula ubuchwepheshe bakho nolwazi ngezihloko ezinjalo, okuzuza ukwethenjwa amakhasimende.
7. Ukulandelela
Ukulandelela amakhasimende kukusiza ukuthi uqoqe ulwazi olubalulekile mayelana nezinqumo zabo zokuthenga. Ngaphambi kokuthenga, izikhangiso nezinhlobo zokuqukethwe zingakusiza uthole izindlela zokuthengisa ezisebenza kahle kakhulu futhi uthuthukise amasu wamanje wokumaketha.
8. Ukulingana ebhizinisini
Mhlawumbe inzuzo ebaluleke kakhulu yokumaketha kwedijithali ithuba elilinganayo elitholwa yiwo wonke amabhizinisi, amakhulu namancane. Isici se-inthanethi sivunyelwe amabhizinisi amancane ukuya phezulu nemikhiqizo esunguliwe. Bangakwazi ukukhulisa ukufinyelela kwabo kwamakhasimende ngokushesha ngokusondela kumakhasimende kumapulatifomu ahlukahlukene.
9. Ukulingana kwesabelomali
Enye ibhonasi yamabhizinisi amancane izindleko eziphansi ezihilelekile ekukhangiseni ngedijithali. Ukufinyelela okubanzi okuhambisana nokusebenza kahle kwezindleko kube nomthelela ekudumeni okukhulu kwezinsizakalo zokumaketha ku-inthanethi.
10. Isiza ekuguquleni
Ukuguqulwa kwababhalisile kumakhasimende namadili kuqondwa kangcono ngokulandelela ithrafikhi. Uma kuqhathaniswa namafomu okuthengisa endabuko, ukumaketha kwedijithali kujabulela amazinga okuguqulwa aphezulu. Ngakho-ke, amasu aqinile angakhuphula imali engenayo yamabhizinisi amancane.
11. Ukukhomba izethameli ezifanele
Ukumaketha okuqondiswe ngqo kungenzeka kuphela ngokumaketha kwedijithali. Lokhu kuphumela ekufezeni imigomo enqunywe kusengaphambili kalula kakhudlwana futhi nokuxhumana ngokuphumelelayo nezethameli eziqondiwe; ukumaketha kwedijithali kumaka wonke amabhokisi ngendlela yokumaketha yomuntu siqu.
12. Isiza ekukhangiseni ngomakhalekhukhwini
Ukwanda kokusetshenziswa kwama-smartphone kuholele ekufakweni kokumaketha kwamaselula ngaphakathi kwesigaba sokumaketha kwedijithali. Ngakho-ke, izinkampani eziningi zakha amawebhusayithi asebenziseka kalula.
13. Kwenyusa isithunzi somkhiqizo
Ukuheha amakhasimende engeziwe kuyisinyathelo esiyinhloko sanoma yiliphi ibhizinisi. Lokhu kuhumushela ekuchofozweni okuphezulu okungenzeka kwewebhusayithi yakho nezinkundla zokumaketha ekumaketheni kwedijithali. Bese, njengoba uthola ukuqashelwa komkhiqizo wakho ngokubanikeza imikhiqizo namasevisi abawafisayo, isithunzi sakho siyakhula.
14. Ithonya abathengi
Inhloso yokumaketha kwedijithali ukuthonya amakhasimende angaba khona ukuze andise ukuguqulwa. Ngemiyalo ecacile ne-CTA, noma ukubizela esenzweni, uzobe uqondisa amakhasimende amaningi ekuguquleni.
15. Inikeza imiphumela elinganisekayo
Ngokungafani nokumaketha okuvamile, ukumaketha kwedijithali kukusiza ukuthi uqhathanise futhi uhlaziye amaphrofayili okuthengisa kanye nekhasimende ukuze ubone umthelela wamasu akho okumaketha, ngisho nasezinkundleni ezihlukene zokumaketha.
16. Ithuthukisa ubudlelwano bamakhasimende
Ukufinyeleleka nokukhululeka kokuxhumana kubalulekile ebudlelwaneni obuhle phakathi kwamabhizinisi nabathengi ukudayiswa kwe-digital. Ibhrendi ingaphendula ngokushesha nangempumelelo imibuzo nokukhathazeka kwabathengi ngesikhathi sangempela, ikhiqize ukwethembana nokwethembeka kubathengi. Iphinde ivumele impendulo evela kumakhasimende ukwazi izidingo zawo nokuxazulula izinkinga zabo. Umphumela uba ukukhuphuka kokuthengisa kanye nemali engenayo ephezulu.
17. Kuyasiza ukuthi uhlale uphambili emqhudelwaneni
Enye yezindlela zokusinda kunoma iyiphi imboni yebhizinisi ukuhlala ngaphambi kwezimbangi zakho. Inzuzo yokumaketha kwedijithali ayizange ibonakale. Amabhizinisi amaningi ashintshela kumasu nezindlela zokumaketha ecabanga ngesizukulwane esisha, esinolwazi nge-inthanethi. Ngakho-ke, ukwehluleka ukufaka ukumaketha kwedijithali esu lakho lebhizinisi kuzoholela ekubeni ushiye ngemuva izimbangi zakho.
Isiphetho
Izinzuzo zokumaketha kwedijithali zidlula kude noma ikuphi ukukhathazeka mayelana nempumelelo yakho kanye nemizamo yethimba lakho lezentengiso yokufaka. Uma izizathu ezisohlwini zinganele ukunyakazisa ingqondo yakho ekusebenzeni kwesu ledijithali elihlelwe kahle, usengozini yokulahlekelwa amakhasimende abalulekile izimbangi zakho ezilungiselelwe kahle.
Isikweletu sezithombe: The isithombe sesici yenziwe ngu-Igor Tishenko.
