EFrankfurt, eJalimane, Mashi 24, 2021 - Umagazini wezindaba zobuchwepheshe iTechAcute wembula ukubuyekezwa okusha kwelogo nemininingwane engemuva kombono womkhiqizo omusha. Ngemuva kweminyaka eyisikhombisa kwasungulwa i-logo yokuqala, lapho inhlangano yasungulwa nguChristopher Isak, izimpahla ezibonakalayo zakhiwe kabusha ukukhombisa kangcono ukubaluleka kwazo esikhathini sethu nesikhathi sethu samanje.
UChristopher Isak, umsunguli, nomhleli wokuphatha wemibiko yeTechAcute:
I-TechAcute yasungulwa njengesiqalo semidiya e-2014 ngezifiso ezinkulu, kepha ukuqala kwayo kwaba umkhiqizo wezinhlelo eziningi ebengisebenza ngazo ngaleso sikhathi. Vele, bekukhona umbono womkhiqizo wokuthi iTechAcute kufanele ibe yini nokuthi kufanele ibukeke futhi izwakale kanjani, futhi senze konke okusemandleni ethu ukuhlanganisa lezi zifiso zibe uphawu nganoma yiziphi izinsiza ebesinazo ngaleso sikhathi. Ngokushesha kamuva, sethula i-logo njengoba uyazi namuhla.
I-logo kusuka ku-2014 kwakuyisiqholo esibomvu esenziwe isitayela esiza ngethoni ye-orange njengombala oyinhloko, ithoni esathi kamuva sayibiza ngeTechAcute Tangerine. Ngenkathi inhloso yasekuqaleni kwakungukukhombisa ingxenye “ebukhali” yeTechAcute enezakhi ezinjalo zezokwelapha kulo mkhiqizo, kwesinye isikhathi yayiqondwa kabi. Besifuna "ukwelapha" isidingo sabafundi bethu semininingwane nezibuyekezo endaweni yezobuchwepheshe futhi sinikeze nezihlungi zezithombe zethu zephrofayili ezisenze sabukeka njengodokotela nabahlengikazi.
Lokho bekuyinto emnandi ukuyenza, futhi ngaleso sikhathi, bekubonakala ingena kahle. Kodwa-ke, umlayezo obonwayo wesiphambano kanye nokwakheka kwesikwele kusitshela okuthile esingasafuni ukuxhumana nakho. Asiyona inhlanganisela yezinto futhi asizibheki njengesikhungo sendawo noma sento. Kamuva i-logo ayisafani nezithombe zephrofayili emithonjeni yezokuxhumana njengoba ngokuzumayo wonke umuntu enze imifanekiso eyindilinga yephrofayili, futhi ukuvuselelwa sekudlule isikhathi manje.
Ukushintsha i-logo kuyisinyathelo esinzima. Ikakhulukazi uma kungukuvuselelwa kwelogo yokuqala yenhlangano, kuba buhlungu kancane. Okungenani, le yindlela engizizwa ngayo njengomsunguli nomuntu owakha ilogo nakho konke okubukayo manje. Vele kunengozi yokuthi ungabe usaziwa njengeTechAcute ezinkundleni zokuxhumana nakwezinye izindawo uma uphawu selushintshiwe. Kodwa-ke, ngicabanga ukuthi manje yisikhathi esifanele sokuvuselela izimpahla ezibonakalayo zomkhiqizo futhi sikhombise kangcono lokho esesibe yikho ngokuhamba kwesikhathi njengoba sikhula saba isigaba sethu esilandelayo.
I-TechAcute akuyona ibhulogi likaChris Isak. Kukhona iqembu labantu abahlukahlukene abavela emhlabeni wonke, kwesinye isikhathi abasebenza ekusithekeni nakwezinye izikhathi ezibonakalayo phambi kwezithameli. Lolu hlobo lokwehluka okugcina ukubika kufanelekile. Abantu abavela emazweni ahlukene, abanezizinda ezixubile nemisebenzi, futhi benemiqondo nemibono ehluke ngokuphelele - yilokho okwenza izindatshana ziqabule kangaka, ngombono wami.
Phuma nokudala, kungene okusha
Isimo esiyindilinga selogo entsha sifuna ukubeka ukugcizelela okuphezulu kunalokho kunokuba yindawo yamakhona namanoksi. Siyiqembu elisebenza kanzima ukulungiselela izindatshana zabafundi bethu. Futhi abafundi abangaphandle kwento yonke. Umphakathi wakwaTechAcute, oteketiswa ngegama elithi “amaTechAcuties,” ubaluleke kakhulu kithina. Sifuna ukwabelana ngezindaba futhi sazise abafundi bethu, kepha asilutho ngaphandle kwewebhusayithi enombhalo nemidwebo ngaphandle kwabafundi.
Okufanele futhi ukuphawulwa ngomklamo omusha we-logo yi- “t” ne- “a” ehlanganisiwe eyakha umbuthano ndawonye. Ukuba nesiqongo esiphakeme ngakwesobunxele nediphu ephansi ohlangothini lwesokunene akusho ukuthi noma yini iyancipha. Imele umzila wokuphila wezobuchwepheshe kanye nezixazululo ngokuphelele, ngokuqala kwawo, i-hype, "ejwayelekile," futhi ngokuhamba kwesikhathi iyakhishwa, kuphela ukuthi izalwe kabusha ibe yinto entsha futhi. Izinto ziyafika zidlule, kepha sinamathela ukukugcina usesikhathini. Lesi yisiyingi sobuchwepheshe, kepha abantu abasenkabeni bahlala, futhi izixazululo zihlala zidingeka.
Kanye nelogo entsha, sifuna futhi ukushintsha esikukhulumayo nezinye izimpahla ezibonakalayo zomkhiqizo. Esikhundleni sokugxila ezintweni, sifuna ukugxila kubantu nasemizweni. Singaba ngama-geek futhi singangena kwi-hardware kahle impela, kepha kumayelana nokuthi sizizwa kanjani njengabantu, ekupheleni kosuku. Ubuchwepheshe abuwona nje umkhiqizo olandelayo olandelayo eshalofini. Imayelana nokuxazulula izinkinga nokwenza ngcono impilo yethu.
Umugqa wethegi yethu endala yelogo yayithi “Get Your Tech News Fix!” okwakuyinhlanganisela yokwazisa abantu ukuthi senzani, futhi igama elithi "lungisa" libuye libe enye inkomba yezokwelapha mayelana nokwelashwa. Kodwa-ke, kube nezingxoxo namalungu ethimba namalungu omphakathi njengoba leli gama linomqondo omubi njengoba abanye abantu bezosebenzisa leli gama ukuchaza inqubo yokujova izidakamizwa. Ukufanisa kangcono izifiso zomkhiqizo obuyekeziwe nemibono emisha, sishintshe umugqa wethu wethegi manje waba “amandla wolwazi” ngoba lokhu kuyinjongo eqine futhi eyiqiniso kakhulu yomsebenzi wethu lapha eTechAcute. Sifuna ukunika amandla bonke abafundi bethu imininingwane efike ngesikhathi, eyiqiniso, futhi enezela inani.
Umklami esikhethe ukusebenza naye kulo msebenzi kwaba Ali Anwaar kusuka ImiklamoVita. Ngemuva kokubukeza izinketho ezimbalwa zokuthi ngubani okufanele simethembe ngalesi sinyathelo esikhulu, sinqume ukusebenzisana no-Ali njengoba imibono nemibono yakhe ibibukeka ifana nomdlalo njengoba sathola ezingxoxweni ekuqaleni kwephrojekthi. Ngenkathi ebuzwa ngempendulo yakhe ngemuva kwephrojekthi, u-Ali wathi, “Ukuchazwa kobuchwepheshe beRebranding TechAcute bekuyinselelo kimi njengoba kufanele ngigcine ukulingana phakathi kwesimanjemanje nomyalezo oseluphawu lwelogo.
Ukwabelana ngolwazi oluyingqayizivele namabhizinisi, ochwepheshe, kanye nabathengi akuyona into elula ukwenziwa, futhi ukudlulisa lo mlayezo ngophawu lwengxenye kuyinkimbinkimbi ngokwengeziwe ukuyiphatha. Ukwenza izinto zibe yinkimbinkimbi okwesikhashana kungikhumbuze ukuthi ngigxile ekulula. Konke engikuphakamisile ukuthi kube nelogo enesithonjana esilula kodwa esizwakalayo ngaphezu kwegama lenkampani ngohlobo lwenhlanganisela ye- “t & a”. Ngalesi sikhathi ngase ngizinze kumaPoppins njengohlobo oluphambili, engangizolisebenzisa ekwakhiweni kwayo ngakho-ke ngathatha isinqumo sokulusebenzisa kulogo. ”
Umkhiqizo uzoshintshwa kusukela manje njengokwethulwa okuthambile. Sizosebenza kanzima ekushintsheni okwakudala kufakwe okusha ezindaweni zonke, kepha ngeke sikwazi ukushintsha ngokugcwele ngosuku nangesikhathi esifanayo. Umbhalo womhlahlandlela womkhiqizo unganikezwa uma ucelwa.
Mayelana neTechAcute
I-TechAcute iyinhlangano yezindaba eletha izibuyekezo zobuchwepheshe nezindaba ezithokozisayo zezethameli ze-B2B ne-B2C, kanye nabathengi. Ithimba lethu lezintatheli nabadali bokuqukethwe lifisa ukuba ngumthombo "wokuya" wolwazi kuwo wonke umuntu odinga amaqiniso emsebenzini, kanye nesikhathi sakhe sokuphumula.
