Ukuthengwa kwe-IBM ku-Digital Marketing nge-Resource / Ammirati Acquisition

Ngomhlaka 28 kuJanuwari 2016 i-IBM isimemezele izinhlelo zayo zokuthola ukumaketha kwedijithali kanye ne-ejensi yokudala i-Resource / Ammirati ukubhekana nesidingo solwazi lwamakhasimende olusezingeni eliphezulu e-Armonk, eNew York. Lokhu kungukutholwa kokuqala kwe-IBM kuleyo mboni futhi kuzosiza ekwakheni i-IBM Interactive Experience (IBM iX), okuhlelwe ukuthi kube yi-ejensi enkulu kunazo zonke emhlabeni yedijithali.

Ukutholwa kwe-Resource / Ammirati kusho ukuthi abantu abayizi-10,000 1,000 bazojoyina abasebenzi be-IBM iX. Lokho kukhuphuka okude kwabasebenzi bamanje abangu-XNUMX XNUMX. Lesi yisinyathelo esibalulekile, uma kubhekwa isidingo sakamuva ebhizinisini, ukusiza i-IBM ukubhekana nezicelo zamakhasimende kanye nokuletha izinsizakalo ngaphandle kokuncishiswa kwekhwalithi. Ngaphandle kokufeza ukukhuthala okufanele kwezamabhizinisi, inani elikhulu labasebenzi abengeziwe lizovumela nokulungiselela ukukhula kwesikhathi esiseduze naphakathi nesikhathi esizayo.

"Izinsizakusebenza / i-Ammirati yakhele uhlobo lwayo lwenkanyezi nedumela kwirekhodi elide, elivelele lokuthuthuka kwemikhiqizo ehamba phambili kuyo yonke imboni,"… "Leyo phothifoliyo yomsebenzi kanye nobuchwepheshe obufakazelwe buyindlela ephelele yamakhono wokuklama isipiliyoni se-iX - lapho thina ukuletha amaklayenti ukuhlangana okuhlukile kokuqonda kwemboni, ukucabanga kokuklama kanye noguquko lwedijithali ekugcineni, kusukela kokuhlangenwe nakho komuntu kuya ezinqubeni eziyinhloko zebhizinisi leklayenti. ”
- UPaul Papas, Umholi Womhlaba Wonke, IBM Interactive Experience

I-IBM yaziwa kakhulu ngemikhiqizo yabo yobuchwepheshe bekhompyutha kepha bahlukanise iphothifoliyo yabo yomkhiqizo nensizakalo kakhulu futhi bazibandakanya ezimakethe ukuxhasa abalingani ngokuguqulwa kwabo kwedijithali nangezindlela zesimanje zokuxhumana. Intengo yokutholwa ayidalulwanga okwamanje.

Mayelana ne-IBM:
IBM yinkampani yezobuchwepheshe nomhlaba wonke ekomkhulu layo i-Armonk, NY. Ngubuchwepheshe obukhulu kunabo bonke nomqashi obonayo emhlabeni, onabasebenzi abangaphezu kuka-400,000 abakhonza amakhasimende emazweni ayi-170. I-IBM inikela ngezinsiza ezahlukahlukene zobuchwepheshe nezokubonisana; Iphothifoliyo ebanzi ye-middleware yokubambisana, i-analytics yokubikezela, ukuthuthukiswa kwesoftware nokuphathwa kwezinhlelo; kanye namaseva athuthuke kakhulu emhlabeni kanye nabasebenzisi bekhompiyutha.

Mayelana Nezinsizakusebenza / Ammirati:
Insiza / Ammirati iyinhlangano yokudala eholwa ngamadijithi eyakhiwe ukuhlanganiswa kwe-digital Resource Pioneer Resource kanye neNew York yokukhangisa e-Ammirati. Sisiza abakhangisi kubandakanya iBirchbox, DSW, Microsoft, Nestlé, Newell Rubbermaid, North American Breweries, Sherwin-Williams, White Castle kanye neVictoria's Secret ukwakha iBrand Belonging yokuhlakulela ubudlelwano bamakhasimende, ukubhebhethekisa umthelela kwezenhlalo nokukhuthaza ukukhula.

I-YouTube: I-Reel yethu (Iphothifoliyo Yezinsizakusebenza / Ammirati) 

Source: UJoanna Brewer (IBM)
Isikweletu sezithombe: IBM