Besikade sisho i-Design Thinking kwezinye izindatshana, kepha asikaze sethule kahle le sethi yemikhuba kuwe. Kulesi sihloko sifuna ukukunikeza ukubuka konke ukuthi i-Design Thinking ikuphi, isukaphi, kungani isetshenziswa nokuthi ifaka ini. Le ndatshana kodwa ayisho ukuthi ikhombisa okuqukethwe okuphelele kwalesi sihloko futhi ukuthola eminye imininingwane sizofaka ezinye izincomo zencwadi ezansi ekufundeni okuqhubekayo.
Kuyini Ukucabanga Komklamo?
Ukucabanga Kokwakhiwa kuyisethi yemisebenzi yokuqonda, odokotela abangayisebenzisa ngesikhathi senqubo yokuklama. Ayakhelwe i-niche noma imboni ethile futhi yingakho yaba yindlela edumile yezinhlangano kuyo yonke imikhakha. Uma ufuna ukusungula ngesakhiwo, i-Design Thinking ingakusiza ngokufeza leyo nhloso.
Ukucabanga Komklamo Kuvelaphi?
Ngenkathi kukhulunywa okokuqala ngale ndlela enegama elithi Design Thinking kwakungowe-1987 encwadini Design Ukucabanga nguPeter Rowe, kwakukhona imiqondo nemicabango efanayo etholakala kokuqukethwe, kusukela eminyakeni yawo-1940. Kuqale kwaba iqoqo lamasu okusungula futhi-ke lathola ukuqondana okuningi ekwakhiweni kwezixazululo zezimboni eminyakeni edlule.
Ngubani Osebenzisa Ukucabanga Kwemiklamo?
Njengoba kushiwo ngenhla, indlela ye-Design Thinking ithola ukuthandwa kulesi sikhathi, lapho ukuqamba kabusha kuyisihluthulelo sempumelelo nokuhlala uphumelela. Uma ungumholi wemakethe ngomkhiqizo wakho, lokho kuhle, kepha uma uphumulela empumelelweni, kuzosheshe kube nomunye umuntu onomkhiqizo ongcono ozothatha indawo yakho. Phakathi kwezinye eziningi, ezinye zezinhlangano ezisebenzayo yiSAP, IDEO, Philips, Volkswagen, Siemens, Airbnb, Deutsche Bank, Procter & Gamble, Deloitte Digital, IBM neMicrosoft.
Izimiso ku-Design
Ngokuzijwayeza nokwenza okuningi uChristoph Meinel noLarry Leifer bakhombe, ukuthi kunezimiso ezine ku-Design Thinking:
- Ukubusa komuntu - konke umsebenzi wokuklama ekugcineni ungowomphakathi ngokwemvelo
- Umthetho wokungaqondakali - ongqondongqondo bomklamo kumele balondoloze ukungaqondakali
- Umthetho wokuklama kabusha - konke ukuklama kwenziwa kabusha
- Umthetho ophathekayo - okwenza imibono ephathekayo uhlale wenza kube lula ukuxhumana
Izigaba Zokucabanga Kwedizayini
Izigaba ze-Design Thinking akuzona nje ukuthi zilandelana ngokulandelana kwesikhathi. Vele kufanele uqale kwenye indawo kepha kujwayelekile ukusebenzisa imiphumela yesigaba esithile bese uqala kabusha isigaba esedlule ngezifundo ozitholile.
- Uzwela: Qonda izidingo nezidingo
- Chaza: Lungisa isitatimende senkinga esizwakalayo nesisebenzisekayo
- Lungiselela: Cabanga futhi uxoxe ngezisombululo ezingaba khona
- Prototype: Yakha isisombululo sokuqala somqondo kepha esisebenzayo
- Isivivinyo: Zama i-prototype, vumela abanye bayizame bese baqoqa impendulo
Izinkinga Ezimbi
Ngiyakuthanda ukuqanjwa kwaloluhlobo oluthile lwenkinga kepha kufaneleke kakhulu. Leli gama laqanjwa okokuqala nguHorst Rittel, ekhuluma ngezinkinga ezichazwe kabi noma ezikhohlisayo. Inkinga ngezinkinga ezichazwe kabi ukuthi azichazwanga kahle nokuthi inkinga uqobo lwayo kanye nesixazululo akwaziwa (uyazi ukuthi ungubani).
Okuphambene nenkinga embi kungaba inkinga ethambile, noma echazwe kahle, lapho inkinga icacile futhi isixazululo okungenani singenzeka ngolwazi lobuchwepheshe. Uma ubhekana nezinkinga ezimbi, imvamisa izinyathelo ezidingekayo zokuthola isixazululo azinqunywa kalula futhi kunzima ukulinganisa noma yimaphi ama-timeline wokulethwa.
Isikhathi se-A-Ha
Le yingxenye emnandi yokucutshungulwa komklamo. Leli gama lichaza lowo mzuzu othize lapho ngokusebenzisa umcabango wokucabangisisa nokucabanga ngokuzumayo indlela eya esixazululweni esingahle ikucacele. Ngaphambi kwaleli phuzu zonke izixazululo ezingaba khona zinemvelo ethe cwaka, ye-nebulous kanye / noma ye-inexact. Lapho lo mzuzu ufinyelelwa, kucaca ngokwengeziwe ukuthi umkhiqizo wokugcina ungabukeka kanjani.
Ukufunda Okwengeziwe
- I-Stanford University: Isingeniso Senqubo Yokucabanga Yokuklama (PDF)
- Umhlahlandlela Wokwakhiwa Kwe-Delft: Amasu Wokuklama Nezindlela
- UMarc Stickdorn, uJakob Schneider: Lokhu yi-Service Design Thinking (Basics, Tools, Cases)
- UVijay Kumar: Izindlela Zokuklama eziyi-101: Indlela Ehlelekile Yokushayela Ukuqamba Enhlanganweni Yakho
Stanford INyuvesi: Hambela ukugibela !: I-Virtual Crash Course Video (80 imiz.)
