I-AOL isanda kumemezela ukuthi izothenga inkampani ekhangisa ngamaselula iMillennial Media ukuqhubekisela phambili amasu ayo okukhangisa ngamaselula. Izokhokha u- $ 1.75 ngesabelo ngasinye, okulinganiselwa ku- $ 238 - $ 250 million ngemuva kwezimali bese ukhokha isikweletu esithile.
Lokhu kuthakazelisa kakhulu ngoba empeleni i-AOL ithengwe yinkampani yezokuxhumana iVerizon ezinyangeni ezingaphezulu kwezintathu ezedlule futhi isibe ngumkhiqizo wokukhangisa wedijithali ngaphansi kokucasha kwabafowabo bezobuchwepheshe. I-Verizon uthathe isikweletu esingu- $ 4.4 million, futhi wathola nesoftware enkampanini ezosiza ekwenzeni imali ngezinhlelo zokusebenza zeselula.
Njengoba siqinisekile ukuthi usuvele uyazi, i-AOL ibikade ikhona isikhathi eside. Inesibopho ngqo kuzinhlelo zokusebenza eziningi zeWebhu namasevisi esiwasebenzisayo namuhla, njenge-imeyili nokuthumela imiyalezo ngokushesha. Vele, izinsizakalo zithi zivele ngokuhamba kwesikhathi ngabalandela benkampani. Ngisho nangemva kokuhlangana neTime Warner ngo-2001, inkampani yazimela futhi ngo-2009. Manje, ihlanganiswe neVerizon futhi kungekudala neMillennial Media.
Iya Ehambayo
Ukuthi “kungani” kokutholwa kweVerizon / AOL neMillennial kulula impela: Izinkampani ezimbili ezinkulu zigxile kakhulu ekunikezelweni kweselula.
Ngokuvumelana ne umbiko ovela eMarketer, cishe izingxenye ezimbili kwezintathu zokusetshenziswa kwezikhangiso ezingomahamba nendlwana e-United States kulindeleke ukuthi zisetshenziselwe izikhangiso zohlelo ezingamaselula ezibalelwa ezigidini ezingama- $ 20; futhi konke lokhu kwenzeka ngo-2016.
“Ngokujoyina i-AOL, sizobe sengeza ubuchwepheshe obengeziwe beselula kuzimpahla ze-AOL ezikhulayo zobuchwepheshe. Kuyangijabulisa ukuthi lokhu kuthathwa kusho ukuthini kubaninimasheya, kubasebenzi bethu nakubalingani bethu. ”
- UMichael Barrett, oyi-CEO yeMillennial Media
Ngemva kwakho konke, mobile yisona sizathu Abaphathi be-Verizon bebengaguquki ekutholeni i-AOL kwasekuqaleni. Bafuna ukwandisa ukukhangisa kwabo kweselula, futhi iMillennial ngokuqinisekile izosiza kulowo mgomo. Ikakhulukazi njengoba inethiwekhi yokukhangisa ye-Millennial ihlanganisa izinhlelo zokusebenza ezingaphezu kuka-65,000 futhi ifinyelela kubasebenzisi abasebenzayo abayibhiliyoni elingu-1 emhlabeni jikelele.
IVerizon ingesinye sezinkampani zamaselula ezinkulu kunawo wonke emhlabeni njengamanje, ngakho-ke ngokusebenzisana ne-AOL neMillennial Media, nakanjani izololonga inhlama ethile.
UBob Lord, umongameli we-AOL, naye ukhulume ngalesi sivumelwano. “I-AOL imi kahle njengoba abathengi bechitha isikhathi esithe xaxa kumadivayisi eselula, futhi njengoba abakhangisi, abenzeli nabashicileli bethembela kakhulu kumathuluzi okwenza imali ngokohlelo. Njengoba siqhubeka nokutshala imali kuzingxenyekazi nobuchwepheshe bethu, ukutholwa kweMillennial Media kusheshisa ukunikela kwethu okuncintisana kwamaselula okukodwa nge-AOL futhi kuthuthukisa ukunikezwa kwethu kwabashicileli bamanje ngeplatifomu yokwenza 'konke okukhona' konjiniyela bohlelo lokusebenza. ”
Isikhathi Seminyaka Eyinkulungwane
Vele, ukukhangisa ngamaselula kumane nje kuyisigaxa esisodwa sophaya. Imikhiqizo nabakhangisi namuhla bangenza konke kusuka ekukhangiseni kokubhala esibhakabhakeni kuya izikhangiso eziku-inthanethi nezisakazwayo ngokusebenzisa izinkundla zokuxhumana. Kungakho ukuthengwa kwe-Millennial kunenzuzo kakhulu ku-AOL nenkampani engumama wayo Verizon.
Iphothifoliyo yeMillennial Media ifaka phakathi i-Condaptive, TapMetrics, Jumptap, Nexage neMetaresolver. Le nkampani yasungulwa eBaltimore ngo-2006 futhi ngokushesha yaba yimbangela yokushayela emhlabeni wokukhangisa. Ngo-2012, yaba yinkampani eyizigidigidi zamadola. Kodwa-ke, akuhambanga kahle uma kuqhathaniswa neminye imikhiqizo emikhulu embonini efana ne-Facebook, Twitter, Google nokuningi. Lokhu kuthenga kuzogcina inkampani iqhubeka futhi kwenza umsebenzi wayo uphinde uhambisane futhi.
Lapho isivumelwano sesiqedile ngesinye isikhathi lokhu kuwa, iMillennial izoba yinkampani ephethwe yi-AOL ngokuphelele.
Akukho zwi okwamanje mayelana nokuthi iVerizon ihlela kanjani ukufaka izinsizakalo nobuchwepheshe beMillennial noma ngabe zizohlala zinjalo noma cha. Kungenzeka ngokuphelele I-Verizon ne-AOL angangena futhi abukeze iminikelo yeminyaka Eyinkulungwane. Sizothola maduze ngokwanele ngoba isivumelwano kufanele siphothulwe kungekudala.
Isikweletu sezithombe: UHans Watson
