Empilweni yawo wonke umuntu kungenzeka ukuthi umuntu azithole esethunjweni elifile ukusuka lapho angabonakali edlulela kwezinye izikhundla. Lokhu kungaba nezizathu eziningi zokwethembeka.
Kungenxa yokuthi umphathi wakho we-aleji unika amandla amaningi kakhulu kwabanye noma wesaba ukuthi angafakwa esikhundleni sakhe. Kungenzeka ukuthi uziqondise esimweni esibonakale ngokuhamba kwesikhathi ukuthi asinayo indlela yemvelo kusuka lapho ukhona. Kungaba ngenxa yezinye izizathu eziningi ngaphezulu kwalokho empeleni - kungenzeka kube ukungabi kwakho kokuhlela noma umphumela wezinto zangaphandle.
Isizathu sokuba sesimweni esinjalo kodwa asibalulekile njengamanje. Sifuna ezinye izindlela zokukhushulwa ngokwendabuko zokuqhubekisela phambili umsebenzi wakho ngendlela engenziwa yinoma ngubani nawo wonke umuntu. Ngendlela engakubizi ngisho indibilishi kepha isikhathi sakho nangendlela oyijwayele - nabezindaba zenhlalo.
Udaba
Esibonelweni sami sizohamba nomuntu oqashwe njengomabhalane wezentengiselwano esitolo sabathengi esidayisa ngogesi. Ubulili nobudala akubalulekile kule ndlela. Lowo muntu uyawuthanda umsebenzi, imvelo, ukuxhumana kwamakhasimende futhi angakha ulwazi olunqabile lokuthenga futhi uyakwazi ukubona izitayela futhi axhumane nombono wakhe ngendlela eyakhayo.
Ngakho-ke ngemuva kweminyaka embalwa enza umsebenzi omuhle lowo muntu uzizwa ebambekile. Izicelo zokukhushulwa kanye nemithwalo yemfanelo eyengeziwe yenqatshiwe futhi nenkontileka yezengqondo iphuliwe. Awusekho umbono njengoba besho. Ucabanga ukuthi leso yisikhathi esincane? Cha uyesabeka futhi uwazi kahle kakhulu lo mbukiso. Memeza emhlabeni.
Idala umbono omusha
Ngakho-ke yini umuntu angayenza esimweni esinjalo? Okujwayele ukwenzeka ukuthi lo muntu, noma kungumdlali we-A, uzoyeka futhi aphishekele ezinye izinselelo noma azame ukugcina umsebenzi wakhe futhi ekugcineni alahlekelwe ngumdlandla womsebenzi kwenye indawo endleleni eya esikhathini esizayo.
Manje yini engenziwa yimithombo yezokuxhumana ukusiza? Yebo, lesi akusona isixazululo somlingo futhi ngokuqinisekile sidinga isikhathi sakho namandla ukuze siphumelele kepha singenziwa. Noma ngabe utshala imizuzu emihlanu ngosuku noma amahora, okusemqoka ukuqhubeka nokwenza okwenzayo futhi wandise ikhwalithi esendleleni. Kufanele uqale kwenye indawo.
Okufanele ngikwenze?
Ake sibheke i-Twitter ngokwesibonelo. Uma usuvele unayo i-akhawunti awudingi ukuthi udale entsha ngezinhloso zobungcweti kepha lokho kukuwe. Akudingeki uyeke imisebenzi yomuntu siqu kepha kufanele ucabange kakhudlwana kulokho okwenzayo lapho.
Shintsha incazelo yakho ngawe (eyaziwa nangokuthi “bio”) kancane ukuze ubonise inkambu osebenza kuyo kanye nezintshisekelo zakho. Lokhu kuyadingeka ukuze uchaze i- "niche" yakho kanye nomkhakha ofuna ukwazi ukuthi ungoti wawo. Isibambo sakho akudingeki sibe igama lakho langempela futhi isithombe sephrofayela akudingeki sibe isithombe sakho - kepha-ke singakusiza ngezinjongo zakho futhi kuyanconywa.
Vele ungakwenza lokhu nakwezinye izinkundla zokuxhumana. Kepha i-Twitter ingaba ngcono kakhulu ukuqala ngayo.
Manje wenzani ezinkundleni zokuxhumana ukusiza umsebenzi wakho? Nawa amanye amaphuzu angenzeka. Kwenze konke lokhu kaningi:
- Umkhakha weposi nezindaba ezihlobene niche
- Yabelana ngemicabango nemibono yakho
- Beka ukuqonda kwakho kumikhiqizo nezinsizakalo
- Sesha abantu ku-niche yakho bese uzibandakanya nabo
- Nikeza impendulo ezinkampanini ezinkundleni zokuxhumana
Uma uzizwa sengathi awunaso isikhathi sokwenza into enjengale njalo ngingakuqinisekisa ukuthi akukubi kangako. Ungasebenzisa amakhefu okudla kwasemini nawokubhema usheshe uhlole amanethiwekhi wakho wokuxhumana nabantu ngohlelo lokusebenza ku-smartphone yakho futhi yebo, noma ngabe awubhemi kulungile ukuba nekhefu lemizuzu emi-5 lapha nalaphaya. Uyazi indawo osebenzela kuyo kangcono kunami, ngiyaqiniseka ukuthi uthola indlela eyamukelekayo ngaphandle kokweba isikhathi emsebenzini wakho wosuku. Ngabe uyahamba ngezinto zokuhamba zomphakathi? Abantu abaningi bayakwenza futhi abantu abaningi bachitha ngaphezu kwamahora amabili nsuku zonke lapho beya noma bebuya emsebenzini.
Konke lokhu yisikhathi sokusebenzisa kuzinhlelo zakho zokusebenza zokuxhumana nabantu. Ngaphandle kwalokho ungatshala imali nganoma yisiphi isikhathi onaso futhi ufuna ukutshala isikhathi sakho sokuphumula. Esikhathini esithile ngesikhathi uzobe usudale ubudlelwano futhi uzoba nezingxoxo ozijabulelayo lapho. Ngakho-ke ingashesha ibe “yinto emnandi ukuyenza” futhi izwakale njengomsebenzi omncane.
Izinyathelo Okulandelayo
Uma ukwenza lokhu uzokwaziwa maduzane njengothonya lomkhakha ku-niche yakho. Mhlawumbe umenyelwa emicimbini kuqala emhlabeni obonakalayo futhi ngokuhamba kwesikhathi emhlabeni wangempela ngoba abantu banesifiso sombono wakho ngakho-ke nanoma yiziphi izinhlangano ezisemkhakheni ofanayo. Into elandelayo ongayakha ibhulogi ukukhuthaza imicabango yakho eyinkimbinkimbi futhi ebalulekile epulatifomu ekuvumela ukuthi ngaphezu kwezinhlamvu eziyi-140 ukuthi uziveze. Lokhu kungakhethwa kakhulu kepha akulimazi.
Ngakho-ke konke lokhu kungaholela kanjani ekuqhubekiseleni phambili umsebenzi wakho? Kungenzeka ukuthi uthole imisebenzi oyinikezwayo esemkhakheni wezokumaketha embonini yakho - kungaba yinkampani yakho oqashwe nayo, ekuphakamisa ukuthi udlulisele kulezo zikhundla. Ungase ucabange ukuthi lawa amathuba amancane emizamo yonke kepha empeleni kunethuba elihle lokuqhubeka. Lapho abantu abaningi ukhuluma nabo nokuhlangenwe nakho okwengeziwe owabelana ngakho nomkhakha wakho, ayanda amathuba emizameni etshaliwe yokuletha imiphumela emihle. Ngidinga futhi ukugcizelela ukuthi lokhu kungenzeka kusebenza kuzo zonke izimboni nakuzo zonke izikhundla. Lokhu akukhawulelwe emisebenzini ehlobene nobuchwepheshe kepha kukho konke okuhle okukhona.
Ukuphela Okujabulisayo
Pho kwenzekani esibonelweni sethu? Ikhandidethi yethu ilandile I-Twitter futhi yenza iphrofayela esheshayo futhi ngaqala ukuthumela i-tweet lapha nalaphaya ehlobene nemikhiqizo emisha efike ukuze ithengiswe esitolo esithengisa ngogesi sabathengi. Ngokuhamba kwesikhathi iphrofayili yathuthukiswa, ikhwalithi yama-tweets yanda, abanye abasebenzisi lapho okuqukethwe kwabo okubandakanyayo nakho kwahlanganiswa futhi kwabelwana ngakho. Noma nini lapho kunomkhiqizo omusha opholile, izithombe lapho kubhalwe ku-tweet nomkhiqizi kwashiwo futhi babona umnikelo bese bebonga ngokunyuswa.
Ngemuva kwesikhashana wayexhumana nomnyango wezokumaketha wenkampani yakhe emcela ukuthi ahambisane neminikelo yakhe necebo labo lokumaketha imithombo yezokuxhumana futhi lokho kwaba yinto enhle ngakho-ke kunolwazi lokufunda lokuthi ungathola kanjani okuningi kulomzamo otshaliwe uqobo kuye futhi ngokuphelele ukumaketha komthengisi.
Cishe ngemuva konyaka kwabe sekuvulwa isikhundla emnyangweni wezokuxhumana wezentengiselwano zabathengi futhi owethula ukhetho wamukela lokho. Kungekudala ngemuva kokuthi iqembu selihole futhi umbono omusha usuvele endleleni eya ku-Chief Marketing Officer wale nhlangano noma mhlawumbe enye ngokuzayo.
Ukufunda okuqhubekayo:
Izinto Ezi-6 Engifisa Ukuthi Bengizazi Nge-Twitter Ngaphambi kokuthi ngiqale UkuTwitter (UDiana Adams uqhubeke Twitter)
Ingabe Uyi-Social Media Jack Yazo Zonke Izentengiselwano, kodwa I-Master of None? (Jason Eng Twitter)
Ukhiye Usendleleni: I-ROI KumaSocial Media (U-Ann Tran uqhubeke Twitter)
Isikweletu sezithombe: UVladimir Yaitskiy / URonnie Pitman / UDaniel Foster / I-Het Nieuwe Instituut
